Current Public Seminars

Architecture & Strategy
Zachman Enterprise Architecture: Modelling Workshop Zachman Certification
Strategic Enterprise Design
Management Strategies for Enterprise Architecture
How Digital is Transforming the Role of IT: Leading with Digital
Business Analysis
Working with Business Processes: Discovery, Mapping, Redesign and Requirement
Business Architecture: Building Alignment for Rapid Change
Mastering the Requirements Process
Mastering Business Analysis
Enterprise Data Management
Business Intelligence, Big Data, and Data Warehousing: New Technologies and Developments Explained
Data Modelling Fundamentals
Data Modelling Masterclass
Business-Oriented Data Modelling
Advanced Data Modelling: Communication, Consistency, and Complexity
Managing Your Information Asset
Ten Steps to Data Quality
TDWI Predictive Analytics
Information Management Fundamentals


"It was a very enjoyable course which James did a great job in presenting. The flow of the course was very well put together, it walked you through the different types of modeling tools that could be used to help understand the business you were trying to design. It explained when and why you should use the different modeling tools to help understand the business and define the Stakeholders. It was a very interactive where you were encouraged to ask questions and put your own ideas forward on the examples given. There were several workshops where you were able to use the different models you had learnt to design a specific business, which you then presented to the rest of the class explaining your reasoning for your design."

Charles Cooper, Senior Business Analyst, HP

"Attending Mastering Business Analysis seminar brought me even closer to understanding what IT can do for business."

Gasper Babic, IT Account Manager for Comops, Lek Pharmaceuticals d.d.

"Very interesting and confirmed my beliefs of what a BA should be doing."

Kelly Newnham, Business Analyst, Scottish & Southern Energy

"Very good explanations when questions aired. Lots of real life examples too."

Claire Pearson, Business Process Analyst, AQA


2-Day Seminar

Mastering Business Analysis
The Pragmatic, Integrated Approach to Business Needs and Solutions


Register On-line:
26-27 April 2016, London

Related Seminar:
Mastering the Requirements Process: Getting the Requirements Right
James Archer
James Archer  

To view a recent Webinar by James on “Business Analysis and Leadership” click here

PDF File IRM UK Seminars 2016 Brochure

Click here for an in-house quote request or for further information regarding in-house training.

Business analysis is the bedrock of business change and automated system development. The task of the business analyst is to uncover the real business, and communicate it in such a way that all stakeholders can reach a consensus on the best way to improve the business.

Business analysis is a combination of process and data modelling, systemic thinking, innovating, presenting ideas, and several other skills. In short business analysis is about uncovering the true business needs and finding solutions to make the business work better.

Learning Objectives

  • How to discover the real business needs, not just guess at a solution.
  • How to improve the business processes by automation or other means.
  • How to define a project so that it can yield real benefits, and have all stakeholders agree on the objectives.
  • How to determine the most beneficial project scope for improving the work.
  • How to use various models to understand and communicate the business processes and stored data.
  • How to use business events to partition the work into natural segments for easier understanding.
  • How to present and communicate your ideas.
  • How to think systemically, and innovatively, to find the best solutions for the business.
  • How to be a better business analyst.

Seminar and Workshop Outline

Business analysis

  • What is business analysis?
  • How business analysis fits into the development cycle.
  • Why business analysis is vital part of any business change.
  • How business analysis works in your organisation.

Project Inception

  • The foundation of the project
  • Using the Business Model Generation canvas to ensure that the end result of the project is well understood and worthwhile
  • Defining the value proposition, and how that can be brought about
  • Understanding the intended future state of the business

Business Reconnaissance

  • Setting the scope of the problem
  • Defining the interfaces between the problem and the outside world
  • Building a context model
  • Measuring and estimating the effort needed
  • Are we solving the right problem?

Modelling the Business

  • The strategy of modelling
  • Business events as the optimal way of partitioning the problem space
  • Prioritising business events
  • Process models – UML, BPMN, data flow, scenarios
  • Data models / class diagrams

Finding the Solution

  • Getting to the future state of the business
  • Innovation and how to make a real difference
  • Innovation techniques
  • Systems thinking
  • Systems dynamics models

Getting Approval

  • Having the best solution is not enough
  • Communicating with your stakeholders 
  • How to present and sell your ideas
  • Working effectively with stakeholderS

Mastering Business Analysis

Business analysis is almost everyone’s job—every employee has some responsibility for effective business improvement. The most likely job titles you would find at this course are:

  • Business Analyst
  • Systems Analyst
  • Project Leader
  • Requirements Engineer
  • Product or Program Manager

or similar titles. We also find Users and Software Customers benefit from learning advanced  business analysis techniques, and how they can contribute to the organisation’s wellbeing.

Special Features

  • All teaching chapters are reinforced with hands-on workshops
  • The course is run informally with lots of opportunity to discuss issues with the instructor
  • The course is made relevant to your work situation

IIBA Accreditation

The Mastering Business Analysis course has been endorsed by The International Institute of Business Analysts. As such, this course has been approved as being aligned to the Business Analysis Body of Knowledge (BABOK) and hence is recommended training for business analysts who wish to sit the exam to become Certified Business Analysis Professionals (CBAP).  By attending this course, you will earn 16 PDs (Professional Development hours) or 16 CDUs (Continuing Development Units).  For further information on how to register for the CBAP examination please refer to certification at  The IIBA endorsement is registered by the Atlantic Systems Guild.


Business Anlysis Along with the seminar materials, delegates will receive a FREE copy of Business Analysis and Leadership: Influencing Change, Penny Pullan, James Archer et al.

Speaker Biography

James Archer James Archer is a business analyst, consultant, teacher, writer and innovator. James is co-editor and contributing author of Business Analysis and Leadership (Kogan Page, 2014). He identifies the key to great business analysis as an inclusive leadership style, thinking innovatively, working collaboratively, acting strategically and helping people discover their real requirements.

James is one of the founders and organisers of the Business Analysis European Conference now in its seventh year. In 2009 he was awarded Business Analyst of the Year and he has a Masters with Distinction in Innovation, Creativity and Leadership (Minnov) from City University. 

James is an associate of the Atlantic Systems Guild and has contributed to the development of and taught the Volere approach to requirements and business analysis for the last 8 years.

Specialising in health and social care he brings a track record of designing and delivering innovative solutions to complex problems. His key role is to help senior stakeholders understand the wider strategic and business change implications of potential solutions, while James also has a rare ability to enable people at all levels of an organisation to work and think together in pursuit of lasting change.

James is a Director of Public World  who are UK partners of Buurtzorg a not for profit organization in the Netherlands that is transforming the way care at home is delivered by nurse lead self managed teams. Buurtzorg has grown from a team of 4 nurses in 2007 to over 800 teams of 9,500 nurses with a back office of only 45 staff and has won employer of the year in the Netherlands for 4 out of the last 5 years. James is working with Guys and St Thomas Hospital in London and other NHS organisations to adapt and adopt the Buurtzorg model to the UK context.

Recent clients have included Royal Mail, Waters Corporation, Ikea, the Royal Borough of Kensington and Chelsea, Westminster Council, the Norwegian Court Administrative Service, Credit Suisse, Estonia Energy and Honeywell. 

Seminar Fee
£1,145 + VAT (£229) = £1,374

Register On-line:
26-27 April 2016, London

Group Booking Discount

  • 2-3 Delegates - 10%
  • 4-5 Delegates - 20%
  • 6+ Delegates - 25%

Multiple Seminar Booking Discount

Attend more than one of our seminars and you will be entitled to the following discounts:

  • 2nd course 10%
  • 3rd course 15%
  • 4th course 20%
  • 5th+ course 25%

Please note, only one discount can be applied at any one time.

26-27 April 2016
VENUE: etc.venues Marble Arch  
Garfield House,
86 Edgware Rd,
London W2 2EA
Phone: +44 (0) 20 7793 4200

London Accommodation: IRM UK in association with JP Events Ltd has arranged special discounted rates at all venues and at other hotels nearby the venue. Please visit the JP Events website for further information.

E-mail: Tel +44 (0)84 5680 1138 Fax +44 (0)84 5680 1139.

In-House Training
If you require a quote for running this course in-house, please contact us with the following details:

  • Subject matter and/or speaker required
  • Estimated number of delegates
  • Location (town, country)
  • Number of days required (if different from the public course)
  • Preferred date

Please contact:
Jeanette Hall
Telephone: +44 (0)20 8866 8366
Fax: +44 (0) 2036 277202

Speaker: James Archer
James Archer

Endorsed by
The International Institute of Business

Mastering Business Analysis is an endorsed course by the IIBA
v2.0 of the BABOK as registered under The Atlantic Systems Guild.

By attending this course, you will earn 16 PDs (Professional Development hours) or 16 CDUs (Continuing Development Units).

Media Sponsors
Business Process Incubator
Business Analysis Series
Working with Business Processes: Discovery, Mapping, Redesign and Requirement
Business Architecture: Building Alignment for Rapid Change
Mastering the Requirements Process
Mastering Business Analysis

Multiple Seminar Booking Discount
Attend more than one of our seminars and you will be entitled to the following discounts:

  • 2nd course 10%
  • 3rd course 15%
  • 4th course 20%
  • 5th+ course 25%

Group Booking Discount

  • 2-3 Delegates - 10%
  • 4-5 Delegates - 20%
  • 6+ Delegates - 25%

We regret that this offer cannot be used in conjunction with the Multiple Seminar Discount or any other discount.

IRM UK Conferences

2 co-located conferences
MDM Summit Europe 2016
Data Governance Conference Europe 2016
16-19 May 2016, London

2 co-located conferences
Enterprise Architecture Conference Europe 2016
BPM Conference Europe 2016
13-16 June 2016, London

Business Analysis Conference Europe 2016
19-21 September 2016, London

Enterprise Data and BI Conference Europe 2016
7-10 November 2016, London

Click here to purchase past conference documentation.