Current Public Seminars

Enterprise Architecture
Zachman Enterprise Architecture: Modelling Workshop Zachman Certification
Understanding Enterprise Architecture
Applied TOGAF: Beyond Certification to Practical Application
TOGAF™ 9: Certification Level 1 and 2
IT Strategy & Management Skills
The Corporate Strategy for IT
Enterprise Investment
Business Analysis
Working with Business Processes: Discovery, Mapping, Redesign and Requirement
Business Architecture: Building Alignment for Rapid Change
Mastering the Requirements Process
Business Rules and Decisions: Analysis Techniques
Data Management
Business Intelligence, Big Data, and Data Warehousing: New Technologies and Developments Explained
Data Modelling Fundamentals
Data Modelling Masterclass
Defining and Executing Your Information Strategy
Ten Steps to Data Quality


"It was a very enjoyable course which James did a great job in presenting. The flow of the course was very well put together, it walked you through the different types of modeling tools that could be used to help understand the business you were trying to design. It explained when and why you should use the different modeling tools to help understand the business and define the Stakeholders. It was a very interactive where you were encouraged to ask questions and put your own ideas forward on the examples given. There were several workshops where you were able to use the different models you had learnt to design a specific business, which you then presented to the rest of the class explaining your reasoning for your design."

Charles Cooper, Senior Business Analyst, HP

"Attending Mastering Business Analysis seminar brought me even closer to understanding what IT can do for business."

Gasper Babic, IT Account Manager for Comops, Lek Pharmaceuticals d.d.

"Very interesting and confirmed my beliefs of what a BA should be doing."

Kelly Newnham, Business Analyst, Scottish & Southern Energy

"Very good explanations when questions aired. Lots of real life examples too."

Claire Pearson, Business Process Analyst, AQA


2-Day Seminar

Mastering Business Analysis
The Pragmatic, Integrated Approach to Business Needs and Solutions


Related Seminar:
Mastering the Requirements Process: Getting the Requirements Right
James Archer
James Archer  

To view a recent Webinar by James on “Business Analysis and Leadership” click here..

Click here for an in-house quote request or for further information regarding in-house training.

Business analysis is the bedrock of business change and automated system development. The task of the business analyst is to uncover the real business, and communicate it in such a way that all stakeholders can reach a consensus on the best way to improve the business.

Business analysis is a combination of process and data modelling, systemic thinking, innovating, presenting ideas, and several other skills. In short business analysis is about uncovering the true business needs and finding solutions to make the business work better.

Learning Objectives

  • How to discover the real business needs, not just guess at a solution.
  • How to improve the business processes by automation or other means.
  • How to define a project so that it can yield real benefits, and have all stakeholders agree on the objectives.
  • How to determine the most beneficial project scope for improving the work.
  • How to use various models to understand and communicate the business processes and stored data.
  • How to use business events to partition the work into natural segments for easier understanding.
  • How to present and communicate your ideas.
  • How to think systemically, and innovatively, to find the best solutions for the business.
  • How to be a better business analyst.

Seminar and Workshop Outline

Business analysis

  • What is business analysis?
  • How business analysis fits into the development cycle.
  • Why business analysis is vital part of any business change.
  • How business analysis works in your organisation.

Project Inception

  • The foundation of the project
  • Using the Business Model Generation canvas to ensure that the end result of the project is well understood and worthwhile
  • Defining the value proposition, and how that can be brought about
  • Understanding the intended future state of the business

Business Reconnaissance

  • Setting the scope of the problem
  • Defining the interfaces between the problem and the outside world
  • Building a context model
  • Measuring and estimating the effort needed
  • Are we solving the right problem?

Modelling the Business

  • The strategy of modelling
  • Business events as the optimal way of partitioning the problem space
  • Prioritising business events
  • Process models – UML, BPMN, data flow, scenarios
  • Data models / class diagrams

Finding the Solution

  • Getting to the future state of the business
  • Innovation and how to make a real difference
  • Innovation techniques
  • Systems thinking
  • Systems dynamics models

Getting Approval

  • Having the best solution is not enough
  • Communicating with your stakeholders 
  • How to present and sell your ideas
  • Working effectively with stakeholderS

Mastering Business Analysis

Business analysis is almost everyone’s job—every employee has some responsibility for effective business improvement. The most likely job titles you would find at this course are:

  • Business Analyst
  • Systems Analyst
  • Project Leader
  • Requirements Engineer
  • Product or Program Manager

or similar titles. We also find Users and Software Customers benefit from learning advanced  business analysis techniques, and how they can contribute to the organisation’s wellbeing.

Special Features

  • All teaching chapters are reinforced with hands-on workshops
  • The course is run informally with lots of opportunity to discuss issues with the instructor
  • The course is made relevant to your work situation

IIBA Accreditation

The Mastering Business Analysis course has been endorsed by The International Institute of Business Analysts. As such, this course has been approved as being aligned to the Business Analysis Body of Knowledge (BABOK) and hence is recommended training for business analysts who wish to sit the exam to become Certified Business Analysis Professionals (CBAP).  By attending this course, you will earn 16 PDs (Professional Development hours) or 16 CDUs (Continuing Development Units).  For further information on how to register for the CBAP examination please refer to certification at  The IIBA endorsement is registered by the Atlantic Systems Guild.


Business Anlysis Along with the seminar materials, delegates will receive a FREE copy of Business Analysis and Leadership: Influencing Change, Penny Pullan, James Archer et al.

Speaker Biography

James Archer James Archer is co-editor of Business Analysis and Leadership (Kogan Page - Sept 2013). He is a former Business Analyst of the year and has been an organiser of the European Business Analysis Conference since it began.

James uses his more than 20 years’ experience helping people, teams, and organisations tackle difficult problems and challenges by: designing an individual approach to challenges drawing on creative problem solving, business analysis, programme and project management skills, tools and techniques; discovering the essence of the real business problem before leaping into technical solutions; using design thinking and ethnographical research to really understand the customers perspective; using a systemic approach that recognizes the biggest challenge in implementing change is working with people.

James is a consultant and trainer in the Volere approach to requirements and is an associate partner of the Consulting and Training company Perspectiv.

In-House Training
If you require a quote for running this course in-house, please contact us with the following details:

  • Subject matter and/or speaker required
  • Estimated number of delegates
  • Location (town, country)
  • Number of days required (if different from the public course)
  • Preferred date

Please contact:
Jeanette Hall
Telephone: +44 (0)20 8866 8366
Fax: +44 (0) 2036 277202

Speaker: James Archer
James Archer

Endorsed by
The International Institute of Business

Mastering Business Analysis is an endorsed course by the IIBA
v2.0 of the BABOK as registered under The Atlantic Systems Guild.

By attending this course, you will earn 16 PDs (Professional Development hours) or 16 CDUs (Continuing Development Units).

Media Sponsors
Business Process Incubator
Business Analysis Series
Working with Business Processes: Discovery, Mapping, Redesign and Requirement
Business Architecture: Building Alignment for Rapid Change
Mastering the Requirements Process
Business Rules and Decisions: Analysis Techniques

Multiple Seminar Booking Discount
Attend more than one of our seminars and you will be entitled to the following discounts:

  • 2nd course 10%
  • 3rd course 15%
  • 4th course 20%
  • 5th+ course 25%

Group Booking Discount

  • 2-3 Delegates - 10%
  • 4-5 Delegates - 20%
  • 6+ Delegates - 25%

We regret that this offer cannot be used in conjunction with the Multiple Seminar Discount or any other discount.

IRM UK Conferences

TDWI BI Symposium 2014
8-10 September 2014, London

Business Analysis Conference Europe 2014
22-24 September 2014, London

Enterprise Data and BI Conference Europe 2014
3-5 November 2014, London

2 co-located conferences
MDM Summit Europe 2015
Data Governance Conference Europe 2015
18-21 May 2015, London

2 co-located conferences
Enterprise Architecture Conference Europe 2015
BPM Conference Europe 2015
15-18 June 2015, London

Click here to purchase past conference documentation.