IRM UK Webinars

Adrian Reed Helping Stakeholders to Take a Step Back and Avoid the "Solution Illusion"
Adrian Reed

To view this webinar click here.

Imagine the scene: you’re assigned to a project that’s entering its detailed requirement phase. You trawl the existing project documentation and discover that a decision has been made to buy a major new enterprise-wide IT system – and it’s your job to write the “system requirements”. Your heart sinks: No analysis of the underlying problem has been made, and it looks suspiciously like the decision over which IT solution to buy may have been taken extremely prematurely. Project failure seems inevitable!

This is a hypothetical example, but I suspect many readers will relate to it. Sometimes organisations get blind-sided by the “Solution Illusion” – stakeholders fall in love with a solution and run projects to deploy it without a holistic understanding of the problem.

In this webinar, Adrian Reed of Blackmetric Business Solutions asks what we can do to help our organisations avoid the “solution illusion”. During the webinar you will hear tips and techniques to:

  • Encourage stakeholders to think more holistically
  • Quickly establish the rough scope of a problem
  • Elicit or validate the drivers of the project."

Adrian Reed:
Adrian Reed is a Consulting Lead Business Analyst who is passionate about the analysis profession. He is Principal Consultant and Director at Blackmetric Business Solutions (, where he provides business analysis consultancy and training solutions to a range of clients in varying industries. He is a director of the UK chapter of the IIBA, and a member of the team that runs (a site providing a free BA toolkit including templates). Adrian is a true advocate of the analysis profession, and is constantly looking for ways of promoting the value that good analysis can bring. You can read Adrian's blog at and follow him on Twitter at

Adrian will be speaking on this year’s BA Conference Europe 2013:

Upcoming Conferences
IBCT2017 Conference
DG2017 Conference
MDM2017 Conference
BA2017 Conference
EAC2017 Conference
BPM2017 Conference
EDBI2017 Conference
EDBI2017 Conference
Upcoming Conferences