• 8:00 - 9:00 Registration • 9:00 - 5:00 Tutorials • 5:00 - 6:30 Cocktail Reception & Exhibition

INTRODUCTORY TRACK: INFORMATION QUALITY
9:00 - 5:00
 The ABCs of Information Quality:A Primer for Information Quality Improvement
Larry P. English, President, Information Impact International, Inc
TRACK 1: BEST PRACTICES
9:00 - 12:30		 Developing Quality Data Architecture for the Data Warehouse
Larissa Moss, Founder & President, Method Focus
TRACK 1: BEST PRACTICES
1:30 - 5:00		 Critical Success Factors for a Quality Data Warehouse
Larissa Moss, Founder & President, Method Focus
TRACK 2: DATA WAREHOUSE, CRM, eCOMMERCE
9:00 - 12:30		 Achieving Information Quality in Data Migration
Colin Rickard, Principal Consultant, Cedar PMPL
TRACK 2: DATA WAREHOUSE, CRM, eCOMMERCE
1:30 - 5:00		 Data Migration Strategy: A Methodology for Success
Colin Rickard, Principal Consultant, Cedar PMPL
IQ TOOLS & TECHNIQUES SESSION:
5:15 - 5:45		 The Importance of Data Quality
Tom Scampion, Business Development Manager, Harte-Hanks
IQ TOOLS & TECHNIQUES SESSION:
5:50 - 6:20		 How the History of Your Business will Affect its Future On-Line
Christopher Bland, Business Development Manager, Evoke Software UK

9:00 -
5:00		 The ABCs of Information Quality:A Primer for Information Quality Improvement
Larry P. English, President, Information Impact International, Inc
   While we have for some time recognised the requirement for quality of products and services to be competitive, organisations are just now becoming aware of the problems in information quality and how poor information quality is hurting both competitiveness and the bottom line. Information quality improvement is not an academic exercise-it is a required tool for business performance excellence in the Information Age.
    In this tutorial Mr. English describes the fundamental principles of information quality. He describes how an organisation can improve the quality and value of its information resources. He describes metrics for measuring information quality and management principles for implementing an effective information quality environment. Mr. English describes how organisations have successfully implemented information quality processes to improve the effectiveness of their business and information system processes.
A. Assessment: Information Quality Inspection
  · What is information quality and why it is essential to business survival
  · Information customers and information producers
  · The information supply chain
  · Metrics for information quality
  · Processes for assessing business information quality
B. Betterment: Information Quality Improvement
  · Applying quality management principles to the information products
  · Quick wins and systemic improvements for information quality improvement and business effectiveness
  · Process for information quality improvement
C. Culture: Creating an Environment for Sustainable Information Quality
  · Information quality maturity assessment
  · How to start a information quality initiative
  · Creating and sustaining change for business effectiveness through quality information
9:00 -
12:30

Developing Quality Data Architecture for the Data Warehouse
Larissa Moss, Founder & President, Method Focus
   One of the most important aspects to every data warehouse project is data management. The goal of data management is to provide clean, consistent, comprehensive and timely information to corporate decision makers. This requires two major efforts: (a) integration of disparate source data from the operational systems and (b) reconciliation of redundantly stored target data in the data warehouse. This seminar offers tips and techniques for data integration, and discusses reconciliation in the extract/transfer/load (ETL) process for target data warehouse databases. In addition, the session compares and contrasts two database design schemas: the two-dimensional relational design and the multi-dimensional star schema design, as they apply to the data warehouse.

This session presents the following topics:
  · Data Warehouse vs. Data Mart vs. ODS
  · Coordinated Data Sourcing (ETL reconciliation)
  · Business Data Modeling
  · Meta Data and Business Rules
  · Two-dimensional vs. multi-dimensional databases
1:30 -
5:00

Critical Success Factors for a Quality Data Warehouse
Larissa Moss, Founder & President, Method Focus
   It's been reported that 60%-70% of data warehouses fail. There are many political, economic and technical reasons. Common to all these reasons are two factors: (a) not understanding the issues and (b) underestimating the effort to resolve them. This seminar presents all the key issues the data warehouse project team will face, from using an appropriate methodology to managing the product vendors. The session offers the attendees a risk mitigation plan, a checklist of audit and control points, and a list of critical success factors to guide them through their own data warehouse projects.

This session presents the following topics:
  · Data warehouse vs. OLTP
  · Common risks and failures
  · Data cleansing issues
  · Spiral methodology
  · Data warehouse roles and responsibilities
  · Vendor management
  · Critical success factors
9:00 -
12:30

Achieving Information Quality in Data Migration
Colin Rickard, Principal Consultant, Cedar PMPL
   This workshop focuses initially on an identification of the Information Quality issues typically faced during Warehouse/CRM projects and system conversions. This session is supported by some real life examples of Information Quality issues and goes on to explain how they were overcome.

  · Introduction
  · Warehousing Data Quality Issues
  · Conversion Data Quality Issues
  · Case Studies
1:30 -
5:00

Data Migration Strategy: A Methodology for Success
Colin Rickard, Principal Consultant, Cedar PMPL
   The workshop describes a suggested methodology for successfully delivering quality data for your Warehouse/CRM programme or your system conversion project. This methodology has been successfully adopted by a number of Europe's key financial services institutions to bring the necessary rigour to their mission critical data centric programmes.

  · Analysis
  · Mapping
  · Design
  · Development
  · System Testing
  · User Testing
  · Implementation
5:15 -
5:45		 The Importance of Data Quality
Tom Scampion, Business Development Manager, Harte-Hanks
5:50 -
6:20		 How the History of Your Business will Affect its Future On-Line
Christopher Bland, Business Development Manager, Evoke Software UK
 

Comments from previous attendees

'It was an eye-opener that may change my life - I hope to use most of what I've heard'

'Probably the best £1000 I've managed to convince my company to spend yet! ...Looking forward already to next year's conference'

Register by 31 July 2000 and receive a FREE copy of

Improving Data Warehouse in Business Information Quality, Methods for reducing costs and increasing profits

By Larry English:
ISBN 0-471-25383-9
Publisher: John Wiley & Sons Inc
permreq@wiley.com