| 08:00–09:00
|
|
"By
invitation" Breakfast |
| 09:00–10:00 |
KEYNOTE |
Conference
Chairman Keynote & Welcome:
Capitalizing on MDM in
Times of Crisis
Aaron
Zornes, Founder & Chief Research Officer, The MDM Institute |
| 10:00–10:45 |
KEYNOTE |
Plenary Keynote
CASE
STUDY: Using
MDM to inject Agility into Healthcare
Marcus
Davies, Co-Founder and Principal Consultant, Integrella
Ltd (on behalf of Sun Microsystems) |
| 10:45–11:15 |
|
Refreshment
& Networking Break in the Exhibit Hall |
| 11:15–12:00 |
KEYNOTE |
Plenary Keynote
Oracle & BT – Fast
Implementations & Business Transformation via Oracle MDM
Tommy
Loughlin, Chief Architect - MDM Platform, BT
Anthony Day. Senior Director
- MDM Product Strategy, Oracle Corporation |
| 12:00–13:30 |
|
Lunch
& Networking Break in the Exhibit Hall |
| 12:40–13:25
|
|
Industry
Innovation Session 1 - Sponsored by Syncsort
Best Practices for Maximizing Data Performance
and Data Quality in an MDM Environment
Richard
Pilkington, Director of Marketing, Syncsort
Ed Wrazen, VP Product Marketing,
Trillium Software |
| 12:40–13:25 |
|
Industry
Innovation Session 2 - Sponsor TBC |
| 13:30–14:15
|
Track
1 |
Delivering
Business Value via Post-Merger MDM Strategies
Narendra
Vyas, Head of Customer Self Service & Data Management,
Thomson Reuters Markets
Kjell Wittmaack, Chief
Knowledge Officer, Practice Director MDM, Platon A/S |
| Track
2 |
PIM
Success Stories
Charlie
Lawhorn, Senior Vice President, Business Development,
Stibo Systems |
| Track
3 |
CASE
STUDY: Developing
the Business Case for MDM by Engaging the Leadership
Sandeep
Manchanda, Senior Vice President, Head of Information
& Technology Management, General Insurance, Zurich Financial
Services |
| |
| 14:15–15:00
|
Track
1 |
CASE
STUDY: Efficient
Financial Data Performance as Precursor to Enterprise MDM
Leo
Stout, KPN
Bart van Thiel, Management Consultant, ConQuaestor Management
Consulting |
| Track
2 |
PANEL:
Best Practices for MDM in Government
Moderator: Aaron
Zornes, Chief Research Officer, The MDM Institute
Panelists:
Gareth J Bath, Flt Lt, Ministry
of Defence
Dr. Madassar Manzoor, UK
National Heath Services |
| Track
3 |
CASE
STUDY: Driving
Continuous Business Improvement via Master Data Quality KPIs
Kurt
Koch, Area Head Strategic Enterprise Services, F. Hoffmann-La
Roche AG |
| 15:00–15:30 |
|
Refreshment
& Networking Break in the Exhibit Hall |
| 15:30–16:15 |
Track
1 |
CASE
STUDY: Master
Data Governance in a Large Global Engineering Company
Jan-Olav
Boeriis, Group Assistant Vice President - Head of Group
Master Data, ABB
|
| Track
2 |
CASE
STUDY: Global
Data Management to Drive the High-Performance Enterprise
Pascal
Amaridon, Global Data Management Manager, Michelin Group |
| Track
3 |
CASE
STUDY: Global
Data Governance for Customer, Vendor & Product MDM
Stephane
Libotte, Senior MM Business Process Analyst, Syngenta
Aurelio D'Inverno, Senior
Principal, Infosys Consulting |
| 16:15–17:00 |
Track
1 |
CASE
STUDY: Enabling
Flexibility & Agility in Reporting via MDM
Antony
Stanway, Director Business Intelligence Services, Deutsche
Bank |
| Track
2 |
PANEL:
Managing Master Data in the Very Large Enterprise
Moderator:
Aaron Zornes, Chief Research
Officer, The MDM Institute
Panelists:
Tom Austin, Corporate Data
Manager, Merck Serono S.A.
Ahmed Al-Sanad, CRM Projects
Director, Saudi Telecom Company |
| Track
3 |
CASE
STUDY: Data
Governance Starts with Metadata
Muhammad
S. Khakwani, Data Architect, Saudi Aramco |
| 17:00–18:30 |
|
Drinks
Reception in Exhibition Hall |
| |
|
Tuesday
21 April
09:00–10:00
 Back
to top
|
Conference
Chairman Keynote & Welcome
Capitalizing on MDM in Times of Crisis
Aaron
Zornes, Founder & Chief Research Officer, The MDM Institute
MDM is particularly important in today’s increasingly complex
and harsh global business landscape – in part due to increasingly
demanding suppliers, trading partners, customers … as well as
financial challenges and government regulations. Despite the
current economic crisis, analyst firms have declared MDM to
be “recession proof” as businesses strive to dramatically reduce
costs, meet compliance reporting mandates, deliver increased
sales and marketing effectiveness, and provide superior service
to customers and suppliers. MDM and its variants – customer
data integration (CDI), product information management (PIM),
and data governance – all significantly contribute to these
tactical business priorities.
Research analysts at the MDM Institute
annually produce a set of twelve milestones for their MDM
Road Map to help Global 5000 enterprises focus efforts for
their own large-scale, mission-critical MDM projects. This
keynote will focus on this set of strategic planning assumptions
and present an enlightening view of the key trends and issues
facing IT organizations during 2009-10 and beyond by highlighting:
- Understanding the impact of MDM market momentum, maturation,
and consolidation
- Coping with the skills shortage for data governance, MDM
project leadership, & enterprise architecture
- Identifying the essential (vs. desirable) features of
an enterprise-strength MDM solution
|
| Featured Speaker:
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| |
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Tuesday
21 April
10:00–10:45
Back
to top |
 Plenary
Keynote
CASE STUDY: Using MDM to inject
Agility into Healthcare
Marcus Davies, Co-Founder
and Principal Consultant, Integrella Ltd (on behalf of Sun
Microsystems)
This customer case study shows how MDM can be applied to create
a single patient view across healthcare organisations and ultimately
improve patient healthcare.
Specifically, two NHS Trusts faced a number of IT and business
challenges that had to be quickly resolved when they decided
to merge in order to provide more effective healthcare and
stand a better chance of reaching Foundation Trust status.
The new centrally managed NHS organisation needed to treat
patients across old boundaries and thus needed to track the
patient path across all hospitals. In addition the new Trust
needed to report accurate patient care information to the
Department of Health in order to receive payment for care.
The Integrella and Sun solution uses MDM and an Enterprise
Service Bus to provide a single patient view across old system
boundaries. Highlights of this session include discussion
of MDM benefits such as:
- Aggregating disjointed information on episodes of care
to provide holistic patient views
- Using blocking matching to improving data quality &
integrity
- Architecting MDM for real-time processing using an Enterprise
Service Bus
|
Featured Speaker:
|
Tuesday
21 April
10:45–11:15 |
Refreshment
& Networking Break in the Exhibit Hall |
|
Tuesday
21 April
11:15–12:00
Back
to top |
Plenary
Keynote
Oracle & BT
– Fast Implementations & Business Transformation via Oracle
MDM
Tommy Loughlin,
Chief Architect - MDM Platform, BT
Anthony
Day. Senior Director - MDM Product Strategy, Oracle Corporation
BT is one of the world’s leading providers of communications
solutions – operating in more than 170 countries with one of
the largest IP networks in the world. In this session, Oracle
Corporation will explain why large organisations like BT are
choosing Oracle’s MDM suite over alternatives. BT’s Chief Architect
for MDM will review their deployment plan for their Oracle MDM
multi-domain strategy, the challenges they face, the benefits
they are achieving, and the plans they have for the future.
BT has already implemented Product Mastering and are currently
in the process of developing their new fully transactional real-time
Customer Master using Oracle MDM products and technologies.
Oracle will also discuss the results of their recent large
scale real-time transactional benchmark, conducted on behalf
of BT and executed in conjunction with HP. This benchmark
demonstrates Oracle MDM’s scalability when leveraging HP’s
blade servers running Linux OS. Topics to be discussed include:
- Planning for integration of Product and Customer master
domains via an MDM suite approach
- Provisioning scalable hardware for transactional real-time
Customer Master
- Applying data governance to large scale politics in the
large scale enterprise
|
| Featured Speakers:
|
Tuesday
21 April
12:00–13:30 |
Lunch &
Networking Break in the Exhibit Hall |
Tuesday
21 April
12:40–13:25 |
INDUSTRY INNOVATION SESSION 1 - Sponsored
by Syncsort
Best Practices
for Maximizing Data Performance and Data Quality in an MDM Environment
Richard Pilkington, Director
of Marketing, Syncsort
Ed
Wrazen, VP Product Marketing, Trillium Software
Implementing a solid, fast and cost effective data integration
method within a Master Data Management environment is a massive
undertaking, but with colossal benefits to both business and
IT.
In this session Richard Pilkington, Director of Marketing
at Syncsort and Ed Wrazen, Vice President, Product Marketing
at Trillium Software, take a pragmatic look at the most common
business and technical problems caused by poorly managed data
delivery methods and define a set of fundamental solutions
for accelerating data integration and improving data quality
within an MDM Environment.
This session is intended for CIO’s, Large Scale IT
Project Managers, Data Architects, Database Administrators,
Data Integration Developers, Compliance Managers, and Master
Data Management Professionals, who are responsible for management
and delivery of Enterprise Data.
|
| Featured Speaker:
|
 |
Tuesday
21 April
12:40–13:25 |
INDUSTRY INNOVATION SESSION
2 - Sponsor TBC
|
| |
| |
Customer
Data Integration (CDI)
| Track Sponsor: |
 |
|
| |
Product
Information Management (PIM) Hub
| Track Sponsor: |
 |
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| |
Data Governance
and Data Quality
| Track Sponsor: |
 |
|
| 13:30
– 14:15 CONCURRENT SESSIONS |
| Tuesday
21 April
13:30–14:15
Back
to top |
Delivering Business
Value via Post-Merger MDM Strategies
Narendra Vyas,
Head of Customer Self Service & Data Management, Thomson
Reuters Markets
Kjell Wittmaack, Chief
Knowledge Officer, Practice Director MDM, Platon A/S
As a result of the merger between Thomson and Reuters, the new
entity Thomson Reuters is the world's leading source of intelligent
information for businesses and professionals. Information
is their business and providing the perfect customer experience
is critical to their success. Getting in control of customer
data is critical to achieve synergy between the two organizations
as without proper Data Governance and common data definitions
this key capability is impossible to achieve. In 2008, a Master
Data Strategy project was launched in the Markets division to
address both tactical fixes and a more strategic approach. The
resultant business case was compelling enough to the business
to justify concurrent MDM and Data Governance initiatives.
In this session, attendees will learn how in just ten weeks
Thomson Reuters Markets successfully married MDM best practices
with what had already been done to address issues such as:
- Launching a Master Data Governance program to build common
data definitions & control customer Master Data changes
across projects
- Restoring trust in data as a key enabler to drive corporate
culture
- Aligning master data business processes & IT systems
to support post-merger process optimization & transformation
|
Speakers:
|
|
| Tuesday
21 April
13:30–14:15
Back
to top |
PIM Success Stories
Charlie Lawhorn, Senior
Vice President, Business Development, Stibo Systems
True stories of success in Product Information Management from
leading international manufacturers, distributors and retailers.
How they have maximized their PIM to master their product data
and improve their businesses. Learn from Stibo Systems how customers
achieved their return on investment and how to ensure your product
information management can support your business processes. |
Speaker:
|
|
| Tuesday
21 April
13:30–14:15
Back
to top |
CASE STUDY: Developing the Business
Case for MDM by Engaging the Leadership
Sandeep
Manchanda, Senior Vice President, Head of Information &
Technology Management, General Insurance, Zurich Financial Services
Zurich Financial Services is among the world’s leading global
insurance companies, serving customers in 170 countries. With
customer and distributor data scattered throughout numerous
systems worldwide, Zurich launched an initiative to better manage
and understand this data. Through the “One Zurich One View”
program, Zurich seeks to enable revenue growth through improved
cross-selling while improving customer satisfaction and retention.
This case study of the MDM program architected to handle personal,
small commercial, and large corporate customers all in one set
up, explores Zurich’s journey towards a global master data management
platform. By the end of the session, you should be able to
apply the lessons to understand your organizational readiness
for MDM based on company strategy, data governance, funding
processes, information management maturity, and prior attempts,
etc. Key topics to be presented include:
- Identifying an MDM design and choice of attributes to
support the strongest business case
- Executing powerful communications to overcome common
myths and misconceptions among the executives
- Building a strong business case to ensure funding and
successful program execution
|
| Speaker:
|
| 14:15–
15:00 CONCURRENT SESSIONS |
| Tuesday
21 April
14:15–15:00
Back
to top |
CASE STUDY: Efficient Financial Data Performance as Precursor
to Enterprise MDM
Leo Stout, KPN
Bart van Thiel, Management
Consultant, ConQuaestor Management Consulting
KPN is the leading telecommunications and ICT provider in The
Netherlands. Driven by their Back to Growth strategy, KPN has
a strong focus on customer needs, simplified and innovative
portfolio and cost reduction. MDM principles help in achieving
these goals and are being applied across customer, product and
financial data. To date, Oracle UCM and DRM have been successfully
deployed for customer and financial master data . Next steps
will be to investigate the opportunities of Oracle PIM for product
data and fully align the operational and financial view on master
data. The session will address common issues in realizing a
multi-entity MDM strategy in an enterprise, including establishing
a governance structure and finding the right balance between
business and IT priorities. |
Speakers:
|
|
| Tuesday
21 April
14:15–15:00
Back
to top |
PANEL:
Best Practices for MDM in Government
Moderator:
Aaron
Zornes, Chief Research Officer, The MDM Institute
Panelists:
Gareth J Bath, Flt Lt, Ministry
of Defence
Dr. Madassar Manzoor,
UK National Heath Services
MDM programs outside the private sector face supreme challenges
of their own: scalability (scale, number, and heterogeneity
of source databases), “very large scale” turf battles,
onerous oversight by under-informed albeit well-meaning political
entities, etc. This panel of experts will highlight secrets
to successfully jump-start an MDM program in public sector or
non-profit organisations by discussing:
- Navigating the nuances of governmental budgeting &
ROI processes vs. private sector
- Understanding & leveraging the differentiators between
citizen/party-of-interest & B2B/B2C party
- Planning for the public scrutiny of MDM budgeting &
privacy policy management processes.
|
|
|
| Tuesday
21 April
14:15–15:00
Back
to top |
CASE STUDY: Driving Continuous Business
Improvement via Master Data Quality KPIs
Kurt
Koch, Area Head Strategic Enterprise Services, F. Hoffmann-La
Roche AG
“Common master
data” is the vital source for all Global Processes and HQ Reporting
within €35.5bn global health care company Roche. Accordingly,
global definitions and clear business ownership have been established
on an individual master data element level and are reviewed
regularly in the key areas of Supply Chain Management and Finance.
Compliance to these definitions, reflected in continuous high
data quality, is a key success factor. Therefore
Roche has defined and measured master data quality KPIs
for Finance and Supply Chain business functions across various
affiliates for the past several years. This has been realized
through automated data quality checks implemented against the
central MDM system to check compliance with both the global
master data and common business rules. Through this process,
over 25,000 errors have been eliminated and an overall error
index below 2% has been attained – with new checks being added
based on business requests. This session will discuss
how to launch such a Master Data Quality KPI program, with topics
such as:
- Championing of global master data definitions with each
master data element sponsored by a singular business owner
- Concentrating on business ownership of the KPIs to attain
continuous business process improvement
- Communicating the business value of measuring master data
quality
|
| Speaker:
|
Tuesday
21 April
15:00–15:30 |
Refreshment
& Networking Break in the Exhibition Hall |
| 15:30–
16:15 CONCURRENT SESSIONS |
| Tuesday
21 April
15:30–16:15
Back
to top |
CASE STUDY: Master Data Governance
in a Large Global Engineering Company
Jan-Olav Boeriis, Group
Assistant Vice President - Head of Group Master Data, ABB
Swiss engineering group ABB provides power and automation technologies
to a broad base of utility, industrial, and commercial customers.
As a very large and decentralized global engineering company
operating in 100+ countries and employing over 100,000 people,
governance has been a historical challenge. This presentation
describes the master data services and organisation within ABB
that have provided major business value across both front office
(sales) and back office (engineering, finance). Its basic organizational
principles revolve a 3 way balance between the corporate center
(i.e., at the group level), the global businesses, and the geographic
organization. The MDM organization and data governance aligns
with that structure. At the group level, the company has a well
established MDM function (since 2001) that forms part of group
IS. This provides SOA-style MDM services used by over 100
applications for multiple master data domains, including organization,
standards, products, components, customers, vendors, employees
and financials, across the group. This session will highlight
the MDM journey undertaken by ABB to align business and IT via
MDM principles and software by discussing:
- Establishing the group level MDM function including a
governance structure to arbitrate group MDM standards, develop
and manage the group MDM tools, and provide overall supervision
of data quality and services
- Harmonizing Division and Business Unit’s requirements
from local Business to provide a global product, customer
and vendor view
- Adjudicating between country ERP systems, country functions
(HR, Finance and IS) and local business units (sales, engineering,
production) to manage linkage of local master data to global
master data
|
| Speaker:
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| Tuesday
21 April
15:30–16:15
Back
to top |
CASE STUDY: Global Data Management
to Drive the High-Performance Enterprise
Pascal Amaridon, Global
Data Management Manager, Michelin Group
This session will discuss Group Michelin’s efforts to
implement a global data management program (GDM) – from
“no global data management program” to “global
data governance” and ultimately “MDM & metadata
automation”. This is no small task, given that Michelin
has a commercial presence in more than 170 countries and uses
many different systems and technologies. The combination of
no enterprise common metadata (business semantics) along with
many variations of reference data existing simultaneously across
the globe, plus multiple reporting and ETL tool sets in use
– all combined to challenge such GDM efforts. The company
has defined a three stream strategic vision spanning: (1) Data
Governance and Processes; (2) Enterprise Data Modeling, and
(3) Data Quality, Profiling, and Standards. Michelin is implementing
a GDM program that will give itself access to correct and reliable
data when it is needed, so that it can make better business
decisions and run its business more effectively. Topics to be
discussed include:
- Determining the business case value realization
- Identifying the foundational steps to realizing the full
value from GDM & master applications
- Focusing IT on the top GDM priorities – data governance
& data quality; MDM; metadata management; &, enterprise
data modeling
|
Speaker:
|
|
| Tuesday
21 April
15:30–16:15
Back
to top |
CASE STUDY: Global Data Governance
for Customer, Vendor & Product MDM
Stephane Libotte, Senior
MM Business Process Analyst, Syngenta
Aurelio D'Inverno, Senior
Principal, Infosys Consulting
Syngenta is a world-leading agribusiness committed to sustainable
agriculture through innovative research and technology. Syngenta
was formed in 2000 by the merger of pharmaceutical giants Novartis
and Astra-Zeneca agricultural businesses to create a new company. In
2007, the strategic plan was undertaken to apply a multi-entity
global implementation of SAP ECC 6 and SAP MDM. Of particular
interest is the approach used to validate the integration from
a business and technical perspective prior to the large scale
implementation (Proof of Concept), the overall architecture
of the solution, and the key learnings. Also discussed will
be the fundamental design decisions which enabled SAP MDM as
an integrator across systems - with particular respect to generalized
coding schemas and cross referencing across legacy systems and
Enterprise Data Warehouse. Valuable insights that attendees
will be able to take away include:
- Crafting the positioning and critical success factors
of a blueprint for a generalized MDM solution architecture
- Leveraging the capabilities while surmounting certain
limitations of SAP MDM
- dentifying key planning elements for deployment of a
large scale, global MDM solution
|
| Speakers:
|
| 16:15–
17:00CONCURRENT SESSIONS |
| Tuesday
21 April
16:15–17:00
Back
to top |
CASE STUDY: Enabling Flexibility
& Agility in Reporting via MDM
Antony Stanway, Director
Business Intelligence Services, Deutsche Bank
Many enterprises face perpetual angst in managing the disparate
hierarchies that exist across their Group/Corporate, Division/Local,
as well as personal information systems. During 2008, Deutsche
Bank's Global Markets Division streamlined their financial and
management reporting processes and concurrently built an agile
reporting infrastructure by centralizing the change management
and maintenance of their financial master data hierarchies.
The bank harnessed the challenges of operating within a
heterogeneous IT landscape by successfully automating the
process of receiving daily updates from upstream SAP general
ledger systems and feeding downstream Oracle analytical applications.
This was accomplished while providing rollup structures of
the 'right' grain for timely and accurate daily, monthly and
consolidated reporting to provide line-of-business users control
over maintaining their own unique business perspectives. Key
topics discussed in this session include how Oracle's Hyperion
Data Relationship Management (DRM) was used for::
- Crafting an enterprise view
of analytical dimensions, reporting structures, performance
measures, and their related attributes and hierarchies using
a data model-agnostic foundation
- Constructing departmental perspectives
that bear referential integrity and consistency with master
data constructs based on validations and business rules
that enforce enterprise data governance policies
- Synchronizing upstream master
data with downstream systems including ERP financial systems,
data warehouses, and data marts to gain trustworthy insight.
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| Speaker:
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Tuesday
21 April
16:15–17:00
Back
to top |
PANEL:
Managing Master Data in the Very Large Enterprise
Moderator:
Aaron Zornes, Chief Research
Officer, The MDM Institute
Panelists:
Tom Austin, Corporate Data
Manager, Merck Serono S.A.
Ahmed Al-Sanad, CRM Projects
Director, Saudi Telecom Company
Global 5000 size enterprises have additional MDM issues related
to scalability and complexity. Especially vital is the issue
of shared master data views with customers and suppliers/partners
in extended supply chains that are increasingly prevalent. Political
issues about data governance also increase in a non-linear mode
for many such large scale enterprises. This panel of MDM veterans
will share how very large enterprises are planning to manage
and share master data within and outside of the enterprise.
Our MDM experts will explore and provide insight into:
- Applying the notion of active “enterprise data
governance” to evolve tendencies of key business &
IT stakeholders away from existing BU-centric “data
owners” towards BU-independent processes & data
stewards
- Managing the complexity of MDM in a merger-driven IT
economy – especially vital when juggernaut integration
projects are in-flight that resist new external dependencies
- Cost-justifying & funding the necessary governance
& infrastructure
|
| |
|
|
Tuesday
21 April
16:15–17:00
Back
to top |
CASE STUDY: Data Governance Starts
with Metadata
Muhammad S. Khakwani,
Data Architect, Saudi Aramco
Exploration and Producing (E&P) division is a key
business line within Saudi Aramco with a large and sophisticated,
in-house developed database to support its computing needs.
This database plays a key role functioning as the “master data
store” to facilitate business processes ranging from seismic
and geology to drilling and production operations. Saudi
Aramco’s MDM strategy must be comprehensive and circumspect
as this energy firm is the world's #1 oil producer by supplying
more than 10% of the world's oil demand. This case study
describes the challenges of MDM when dealing with a large, complex,
and dynamic database. It lays the foundation for evolution
from simple metadata documentation towards data management.
It also highlights the importance of data management in
facilitating data governance. Strategy and tools enabling
effective data management help solve many of the issues faced
by data stewards as they share information with customers across
organizations. Topics to be discussed include:
- Using a “master” metadata program for assessing and managing
database structures
- Leveraging metadata for monitoring and improving workflows
across the enterprise
- Acquiring a robust “data governance” picture for dealing
with information-related processes
|
Speakers:
|
| |
| Tuesday
21 April
17:00–18:30
Back
to top |
Drinks Reception
in Exhibition Hall
This is an ideal opportunity for delegates to network and to
discuss your current MDM, CDI and Data Governance issues with
leading vendors and consultants. |
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