Introduction from the Chair

The 4th Annual MDM SUMMIT Europe 2009 is again the premier European event, attracting speakers and delegates from around the world.  Please join us as we engage practitioners from leading companies and thought leaders in the field to reveal strategies for successfully delivering this mission-critical and game-changing business initiative.  This is Europe’s largest gathering of master data management (MDM) professionals where we all look forward to sharing new insights whilst learning from the broad network of European IT professionals who are committed to excellence in MDM, customer data integration (CDI), product information management (PIM), and data governance.

Indeed, in times of economic crisis the analyst firms have declared MDM to be “recession proof”.  Moreover, businesses which are continuing to deploy MDM as the basis for innovative, collaborative strategies are exploiting enterprise master data solutions to create more effective, innovative, and agile real-time enterprises. These businesses are dramatically reducing costs, meeting compliance reporting mandates, delivering increased sales and marketing effectiveness, and providing superior service to customers and suppliers. "Wait and see" is not an option as these enterprises are quickly taking the lead in many markets.

Contemporary solutions to a "unified customer view," and similar master data initiatives range from do-it-yourself infrastructure initiatives closely tied to the service-oriented architecture (SOA) model to commercial off-the-shelf applications such as "data hubs" and "registries".  Both variations require data modelling and data governance solutions to navigate the physics and politics of large scale data management.  And both variations require measures of data preparation to cleanse and enrich master data, as well as middleware to aggregate, propagate, replicate, and synchronize such master data.

MDM SUMMIT Europe 2009 brings it all together. Jump start workshops, best practice and case study presentations by leading organisations, thought leadership keynotes by the most in-demand consultants and analysts, and a lively "hands on" solutions expo. All this via a combination of 30+speakers, 15+vendors, and three tracks – all in one event.

Our summit programme is structured for companies at all stages of MDM initiatives – whether kick starting a shared services or service-oriented architecture to support universal customer views, or developing a comprehensive business strategy to share master data across all channels and partners in a 21st century information supply chain.

I look forward to meeting you and your MDM team this April in London.

Aaron Zornes Chief Research Officer The MDM Institute & Conference Chairman, MDM Summit Europe 2009

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Who Should Attend

• CTOs, CIOs, Enterprise Architects, and Data Architects responsible for translating business strategic vision into pragmatic IT delivery programmes. Decision makers who are responsible for exploring and implementing both tactical and strategic MDM solutions. Professionals who need to understand how MDM solutions can fit into an existing data integration framework or services-oriented architecture.

• Senior Business Strategists, Chief Operating Officers, and LOB Managers charged with deploying competitive differentiating technologies to dramatically increase customer service levels, reduce operational costs, and increase marketing effectiveness. Business executives and managers needing to improve the quality, consistency, and completeness of data-driven applications for which they are responsible.

• Data Stewards, Data Quality Managers, IT Implementers, and Project and Programme Managers responsible for increasing the value and effective of master data such as customer, product, supplier, and pricing.

• VPs and Directors of Sales/ Marketing Analytics, VPs for Customer Experience, VPs for Customer Service, VPs for Business Intelligence, and Customer Contact Centre Directors/ Managers. Senior-level managers charged with standardizing customer and other reference data across multiple enterprise applications.

• Directors of Customer Analytics, Business Intelligence Programme Managers, and Data Warehousing Programme Managers. Those responsible for incorporating MDM programs into the framework of their overall BI initiatives.

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Group Booking Discounts

• 2-3 delegates 10%
• 4-5 delegates 15%
• 6-8 delegates 20%
• 9+ delegates 25%

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What You Will Learn

• Dramatically increase your company's ROI on existing CRM initiatives, as well as deploy competitive differentiating technologies to dramatically increase customer service levels, reduce operational costs and increase marketing effectiveness

• Accelerate your time-to-ROI regarding MDM, CDI, PIM and Data Governance. Meet with other serious evaluators of master data solutions – both early adopters (speakers and attendees) as well as IT professionals at the same stage in the product evaluation lifecycle as you are.

• Learn how early adopters prioritized their MDM infrastructure build-out – also hear how they used various ROI methods to justify these enterprise-wide projects

• Gauge the impact of key MDM trends relative to key business trends in mergers & acquisitions, strategic sourcing, and more

• Perform due diligence on all the major components of an enterprise master data solution. Save yourself the lengthy process of vetting vendor references by networking with those-already-in-the-know.

• Learn the pros and cons of mega vendor MDM (specifically IBM MDM Server, Microsoft MDM, Oracle Fusion MDM, SAP NetWeaver MDM, and Teradata) vs. best-of-breed solutions such as DataFlux, Human Inference, Initiate Systems, Kalido, Siperian, Sun, Tibco, and Visionware

• Ascertain the advantages and tradeoffs concerning off-the-shelf commercial solutions relative to IT custom-built frameworks utilising enterprise application integration (EAI), enterprise information integration (EII), and extract/transform/load (ETL) middleware tools

• Learn a step-by-step checklist for MDM product evaluation that will save you time and help you avoid the most commonly made mistakes

Master data management is particularly important in today’s increasingly complex global business landscape – in part due to increasingly demanding suppliers, trading partners,  customers … as well  as financial challenges and government regulations.  A “single version of the truth” must exist across an organisation’s many far-flung locations as well as in its dealings with supply chain partners.  A superior MDM capability is a key driver of high performance sustainability during the economic crisis.

MDM SUMMIT Europe 2009 is your best opportunity to find out how recession-challenged organisations are justifying and executing their MDM initiatives to dramatically reduce costs, meet compliance reporting mandates, deliver increased sales and marketing effectiveness, and provide superior service to customers and suppliers

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Companies Who Previously Attended

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 About the MDM Institute

The MDM Institute was founded in 2004 in San Francisco, California to focus on MDM business drivers and technology challenges. The business mission of the MDM Institute is “To help IT organisations become more efficient, effective, and timely in their use of customer data integration (CDI), master data management (MDM), and data governance solutions to achieve their customer-centric business goals.” Among the client activities and deliverables are:

• MDM Advisory Council™ of 100 organisations who receive unlimited MDM, CDI, PIM and Data Governance advice to key individuals, e.g. CTOs, CIOs, and project leads
• MDM Business Council™ of 15,000+ Global 5000 IT managers and executives who receive a limited distribution, bi-weekly newsletter with CDI industry updates
• MDM Alert™ bi-weekly newsletter provides IT organisations, MDM vendors, and investors hard-hitting insights into best practices as well as market observations derived from interactions with the MDM Advisory Council™ and the MDM Business Council™.
• MDM MarketPulse™ monthly survey results, e.g. budgets, success/failure rates, mindshare based on ongoing surveys of the Advisory Council and Business Council
• MDM Fast Track™ quarterly 1-day public workshop
• MDM Summit™ annual conferences held in North America, Europe, Australia, and Japan

For further details on all our services visit http://www.tcdii.com.

 About IRM UK

IRM UK is an international organisation that specialises in strategic IT training for IT & business professionals and managers. Subject areas that we cover include: Enterprise Architecture, IT Strategy, Business & Systems Analysis and Data Management. Our presenters have superior technical knowledge, teaching skills and a wide range of practical business experience. They are some of the most influential technologists, methodologists and original thinkers in IT and business today.

Noted for the participation of top level decision makers from both the corporate, user and vendor communities, and the lucid analysis of critical strategic and management issues, our events are condensed and rigorous combining technical explanations with management advice and discussions of future directions. Our world class speakers include Aaron Zornes, Robert Seiner, Malcolm Chisholm, John Zachman, Mike Ferguson, Roger Burlton, Stan Locke, Chris Potts, Larry English, Graeme Simsion, Peter Aiken, Suzanne Robertson, Kathy Long, Rick van der Lans and Clive Finkelstein. For further detail, contact IRM UK on +44 (0)20 8866 8366 or customerservice@irmuk.co.uk, or visit the company website at www.irmuk.co.uk.

Apart from this event we are also running the following two major conferences in London this year:

Enterprise Architecture Conference Europe 2009
8-10 June 2009, London

Data Management & Information Quality Conference 2009
3 Co-located Conferences on Data Management, Information Quality and Metadata Management
2-5 November 2009, London
11th Annual Conference

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