09:30-17:00
MDM Workshop

Aaron Zornes Founder & Chief Research Officer The MDM Institute

Here's a rare chance to improve your success as an enterprise architect, CIO, CTO or other IT professional embarking upon your first MDM initiative.

During your focused tutorial, you'll learn the best practices every IT professional must know to fast-track success and minimize risk. This is your pre-conference opportunity to ask the questions and set your own personalized agenda to maximize your MDM SUMMIT experience the following two days. Combining presentations, small group discussions, and case studies, the MDM Boot Camp's proven agenda is practical, personal, and uniquely tailored to the needs of the participants.

• Establishing key MDM strategic planning assumptions
  • Business imperatives 2009-10
  • Technical challenges 2009-10
  • Deployment strategies
  • Justification strategies
  • MDM futures
• Determining MDM evaluation criteria
  • "Top 10" evaluation criteria in use by large IT organisations
• Reviewing case studies as templates for “out of box” MDM strategising
  • Requirements on industry "use case" basis
• Leveraging the experience & opinions of others via MDM Field Reports
  • Software – D&B/Purisma Data Hub, DataFlux, i2 MDM, IBM MDM Server (WCC/WPC), Initiate Systems Master Data Services, Microsoft MDM, Oracle (Customer Data Hub, Universal Customer Master, & Hyperion DRM), SAP NetWeaver MDM, Siperian Hub, Sun MDM Suite, Teradata MDM, TIBCO CIM, & VisionWare
  • SIs – Accenture, Atos Origin, BearingPoint, Capgemini, Cognizant, Detica, HP/EDS, IBM GBS, et al
• Q&A & wrap-up

09:30-17:00
Product Information Management (PIM) Tutorial

Jeff Chapman Vice President, Professional Services Liaison Technologies

Lack of either a “single unified view” of product, supplier or distributor can seriously harm your business. Business management is struggling to meet business objectives due to the lack of "single view of the product" across multiple channels and business lines to facilitate their enterprise’s customer-centric growth strategies. This tutorial/workshop will provide an introduction to product information management (PIM) hubs and help get newcomers up to speed before tackling more advanced MDM topics during the main conference.

Questions to be addressed include: How PIM differs by industry and which approach is best for your organization? How dos PIM address various use cases such as e-commerce, discrete manufacturing, and process manufacturing? How does PIM align with enterprise-wide MDM initiatives?

This lively day will provide key insights into these main topics:

1. Why PIM data hub instead of ERP?
2. Pros and cons of multi-entity hub (i2, IBM, Oracle, SAP, Siperian) vs. best-of-breed PIM data hub (QAD/Fulltilt, Heiler Software, Riversand, Silver Creek Systems, Stibo Systems)
3. Overview of business drivers
4. Overview of technology challenges
5. Overview of key vendors
6. Overview of best practices

09:30-17:00
Data Governance & Data Quality Workshop

	Nigel Turner British Telecom
	David Evans British Telecom
	Bridgette Griffiths British Telecom

Spend a day with three of BT's gnarled, wizened and mightily experienced Data Quality consultants! Discover why Data Quality is a business rather than an IT issue.

This workshop will help you understand why data quality issues lie at the heart of almost all business problems. Find out how BT began its Data Quality journey and developed principles, methodologies and governance structures to drive cost savings in its core business. See how BT's DQ programme facilitated the early implementation of MDM, and formed the basis of the company's current MDM strategy .

Then try it for yourself as CIO of the fictional Gwesty hotel and casino group. It has some business survival issues that need to be sorted out and quickly if it is to thrive in the cut-throat hotel and casino business sector. Be warned though it's not for the faint hearted. You have to do some work. This is not a 'chalk and talk' session. You'll be expected to identify the business issues and link them to the underlying data quality issues and come up with some proposals to make improvements. Enjoy -- it'll be great fun.

The day will look like this:

• Overview of the History of DQ in BT -- how we got to where we are now -- business drivers, how governance structures were developed, journey through DQ maturity short case studies of the projects we did at each stage and why, success stories.
• DQ Principles and DQ Methodology -- How we did it, why we did it in that way, use of tools for data profiling, development of business cases, implementation of solutions, go/no go decisions, DQ measures.
• Case Study -- a hotel group with significant business challenges. Working in groups of 4-6 the class will conduct a business dependency matrix and work out how each of the problems identified could or may be attributed to a data quality problem. Then using the methodology discussed earlier come up with business cases and solution proposals to be presented back for discussion/debate to the rest of the group.