MDM Justification, Strategy and Implementation

MDM provides a trusted, consistent view of vital information assets across the enterprise. In large corporations, MDM is becoming a key business transformation strategy as the cornerstone of critical business processes and business decisions.

Key Benefits to Attendees:

• Align IT Investments in master data governance with key business programmes
• Enable better regulatory compliance
• Optimise growth when the economic upturn comes
• Discuss your data governance & MDM challenges with the world's leading solution providers
• Gather insight & best practices from independent MDM experts
• Meet real life, experienced users of all the major MDM solutions
• Learn from the successes & challenges behind real-world implementations from over 20 case studies
• Network with other MDM professionals
• Increase profitability via increased upsell/cross-sell while concurrently driving down the costs of dirty data

Topics Include:

• What is driving business interest in MDM & Data Governance solutions?
• What are the better architectures and vendors? How do these solutions differ from data warehouse and customer relationship management initiatives?
• How will the market and technologies evolve? Who will be the leading vendors?
• How does an IT organisation get started? How do I optimise my professional development to leverage this trend on behalf of my management?
• What are the most successful best practices for creating a "single customer view"?

Keynotes and Featured Speakers include:

Aaron Zornes Chief Research Officer The MDM Institute   Rob Karel Principal Analyst Forrester Charles Blyth Head of Business Intelligence CPP Steven B. Adler IBM   Malcolm Chisholm AskGet.com

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