Conference Day 2 - 21 April 2010
Wednesday |
PLENARY KEYNOTE: Process Data Management: The
Ultimate Goal Of Your MDM and Data Governance Efforts Rob Karel, Principal Analyst, Forrester Research Data management professionals drive master data management (MDM) strategies to ensure delivery of a single, trusted enterprise view of data to the business, but struggle to engage business stakeholders to support and participate in traditionally IT-driven data quality efforts. Business process management (BPM) professionals, on the other hand, understand the need for data but often give it lip service, doing little to take responsibility for ensuring data quality within their processes. This keynote will discuss how an effective data governance program can help organizations embrace Process Data Management best practices to deliver "one version of the truth" as a key foundation for business process transformation efforts. What you will learn:
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| KEYNOTE: Product Evaluation Criteria & Field Reports
for 'Top 15' MDM Solutions Aaron Zornes, Founder & Chief Research Officer, The MDM Institute Master data is a critical asset that must be increasingly synchronized within and beyond the enterprise. During 2010-11, many large enterprises will focus on MDM by deploying a 3rd generation database-centric infrastructure to deliver a panoramic customer view across multiple channels, business lines, and heterogeneous IT environments. Other "type A" organizations will undertake phase two of their MDM programs to either go enterprise wide with a single master entity (customer, product, or supplier) or endeavor to go "multi-entity" by adding a second master data domain to the scope. This session will focus on the "why" and "how" of MDM technical evaluations for both scenarios by providing insight into:
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| Track 1 MDM/CDI/PIM |
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| Track 2 DQ/Identity Resolution/ Master Data Services |
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| 11:35-12:20 CONCURRENT SESSIONS |
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Wednesday
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Due to its significant external growth in the French market, primarily through merger & acquisition (M&A) operations, in 2007 Generali France group became a single global company with the aim of rationalising the business by developing agility, customer focus and multi-channelling practical strategies. A roadmap definition and significant initiatives were to be addressed by rationalising several heterogeneous IT systems into a strategic business transformation target (called Generali Ambition Plan". To address theses initiatives as well as ensuring the necessary need of service continuity, early focus was on alignment of customer and vendor master data as those were in the heart of agility, time-to-market obligations, customer orientation and quality process - especially when they are end-to-end, and transverse to the entire Generali group. To be discussed in this session, will be the choice of an MDM approach and a strategy of carrying out customer/vendor MDM solution via an accumulation of several tactic initiatives as an MDM generalisation roadmap:
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Wednesday
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BEST PRACTICES: Avoiding the MDM SI Money Pit Aaron Zornes, Founder & Chief Research Officer, The MDM Institute The market for MDM & Data Governance services reached €600 million during 2009 and will exceed €950 million by 2012. Moreover, systems integrators (SIs) are essential to success of majority of MDM projects, yet previously incumbent SIs usually are no longer so. In a recent MDM Institute survey of more than 75 such programs, SIs have been seen as essential to the success of the majority of MDM projects, yet previously incumbent SIs are becoming less dominant. Data Governance assistance from SIs will remain especially critical to the success of MDM programs during 2010-11 as organisations deal with a shortage of tools, experience, and tool expertise. Given the substantial investment businesses undertake with SI partners, the selection of the appropriate SI partners must be given considerable scrutiny - not only to contain costs, but to insure success of these vital corporate MDM initiatives. This session provides a balanced view of:
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| Wednesday 21 April 12:20-13:50 |
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| Wednesday 21 April 13:00-13:45
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The Perfect Storm: Extreme Data Performance 'Most data integration software products that are in use today are not well-optimized for processing large volumes of data on commodity hardware in short timeframes. In fact, this is one of the main reasons that data performance problems exist in the first place...' Learn how... DMExpress DI Acceleration Solution provides the fastest, most cost-effective, and most scalable way to eliminate performance bottlenecks in existing data integration environments.
Rapid implementation - in days, not months - and easily extensible for future modifications. |
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| Wednesday 21 April 13:50-14:35 |
PLENARY KEYNOTE: MDM strategies or how to turn your data into corporate asset João de Oliveira, Director Business Development, Europe, Middle East and Africa (EMEA), Oracle IT organisations who decide to engage in an MDM project face two key challenges: (1) justifying the investment to their business counterparts and (2) defining and executing a deployment plan that minimise implementation risk. In this session, you will learn some of the key levers Oracle customers have used to demonstrate short-term, visible, achievable, and tangible business benefits. In particular, this session will highlight a number of real MDM case studies with measured ROI. You will also learn about some of the critical challenges faced by real world organisations who have delivered an MDM project and how Oracle MDM applications have helped addressing these challenges. Finally this session will also go over the latest MDM product releases and Oracle MDM's roadmap especially in the areas of end-to-end Data Quality, Data Governance and Integration. In particular, attendees will gain insight into:
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| 14:40-15:25 CONCURRENT SESSIONS |
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DONG Energy A/S has been created through a merger of several of the largest energy companies in Denmark. As a part of this merger several of the companies were introduced to a common ERP platform. Furthermore DONG Energy A/S is following an M&A strategy causing several new companies to be integrated. DONG Energy A/S has since fall 2008 implemented Business Partner Master Data Governance procedures to consolidate Business Partners from different source systems to build a common view of the Business Partners used in the entire company. Focus has been on vendors, and the annual spend of procurement exceeds $12 billion a year. This session will discuss the importance of an appropriate implementation approach in order to raise the awareness in the Line of Business with regards to importance of high Data Quality and good Data Governance. Learn from this session how DONG Energy A/S created the foundation for success with implementing Data Governance:
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Wednesday
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Corporate Data Strategy: Insights From Proven Approaches Using the Example of Nestlé Companies today face a number of strategic business requirements relating to the management of their data resource. Compliance with regulations, integrated customer management and global business process harmonization are only some examples. It is the nature of requirements like these that they affect the entire organization and cannot be dealt with in one business unit only. Hence, modern Corporate Data Management demands for a strategic approach. After giving an overview on the strategic importance of corporate data, the presentation will outline proven approaches for strategic corporate data management and will explain the latter using the example of Nestlé. In particular, the attendees will learn the following:
The presentation will report on the experiences of the Competence Center Corporate Data Quality which is a consortium research program comprising a number of enterprises from various industries (Bayer, Beiersdorf, Deutsche Telekom, Deutsche Bahn, IBM, Nestlé, Novartis, Siemens among others), plus the Institute for Information Management of the University of St. Gallen (IWI-HSG). |
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Wednesday
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Using MDM to solve business problems is the key benefit from Norway Posts large MDM installation. Norway Posts MDM initiative started with the need to deliver correct master data to analytical applications. This success has evolved to a fully analytical and operational MDM solution throughout the enterprise. Norway Post has applied Oracle Hyperion DRM as their base hierarchy management application delivering master data and hierarchies to a set of master reference, analytical and operational applications. In this session, attendees will learn how Norway Post increased its business value by:
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Wednesday
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 CASE STUDY: Overcoming Product Launch Challenges via
MDM-Enabled Operational ExcellencesDr. Hendrik Rosenboom, Senior Vice President, Process and Information Management, Paul Hartmann AG Inderjeet Singh, VP and General Manager, TIBCO Software Inc. Businesses are under fire to meet strategic objectives including growth, revenue generation and cost reduction. A major issue is bringing products to market quicker and launching products in multiple markets simultaneously. Companies are being forced to re-think the way they bring new products to market. The Hartmann Group is a €2 billion fabric milliner that applied MDM for increased profits and competitive differentiation through operational excellence, to become more customer-centric in developing its product portfolio and transitioned from running business with a manufacturing-view of products centered on the ERP to one centered on customers. This session will provide insights into how an enterprise readies itself for MDM by:
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Wednesday
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EXPERT TESTIMONY Panel: "Open Source" for MDM, Data Governance & Data Quality "Open source" MDM is entering the early adoption stages and readying for mainstream use - i.e., beyond technical feature/function evaluations like any other MDM solution evaluation. Now that the products are on the market, organizations must be ready to answer these questions when posed by management: What MDM use cases are appropriate for open source MDM? What obstacles arise when introducing open source into the IT organization? What does open source mean to my existing investments in MDM? Why are people adopting "open source" MDM and DG and what are the business benefits they realize? How does one build the business case using actual results? This panel of users, consultants, and vendors will provide insight into the scenarios where open source MDM makes sense and offer early adopter advice on how to overcome the classical challenges to adopting open source. Topics to be discussed include:
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| Wednesday 21 April 16:45- 17:30
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Leveraging MDM Services in a SOA-Based Solution: A
Life-Cycle Perspective Thore Thomassen, Senior Enterprise Architect, Storebrand ASA Master data services are essential components of any SOA-based solution for providing trusted information to business processes in an agile manner. These provide high value information about people and organisations (e.g., customers, employees) that are used repeatedly across many business processes and lines of business (LOBs). Based on experience from a real world SOA-based solution deployment at Storebrand, this session describes the key challenges and a methodology to overcome these via these topics:
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Wednesday
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MDM SUMMIT CLOSE |
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