Keynotes
| Tuesday 20 April |
09:00-10:00 | Keynote | MDM 2.0: The Convergence of MDM & Data Governance Aaron Zornes, Founder & Chief Research Officer, The MDM Institute |
| Tuesday 20 April |
15:15-16:00 | Plenary Keynote |
Implementing MDM Indexing in a Complex Environment Graeme Fullerton, Head of Enterprise Architecture, Electrocomponents plc Vis Bowatte, Software Sales and Strategy, IBM Software Group |
| Wednesday 21 April |
09:00-10:00 | Plenary Keynote |
Process Data Management: The Ultimate Goal
of Your MDM and Data Governance Efforts Rob Karel, Principal Analyst, Forrester Research |
| Wednesday 21 April |
10:30-11:30 | Keynote | Product Evaluation Criteria & Field Reports
for 'Top 15' MDM Solutions Aaron Zornes, Founder & Chief Research Officer, The MDM Institute |
| Wednesday 21 April |
13:50-14:35 | Plenary Keynote |
MDM relevance for Next Generation CRM João de Oliveira, Director Business Development, Europe, Middle East and Africa (EMEA), Oracle |
Tuesday
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KEYNOTE: MDM 2.0: The Convergence of MDM & Data Governance Aaron Zornes, Founder & Chief Research Officer, The MDM Institute Enterprise-level master data governance that spans the entire master data lifecycle (creation, promotion, archiving, ...) is extremely difficult to execute for both organisational and technical issues. Yet increasingly this is being mandated as a core deliverable of large-scale MDM projects. Through 2010-11, both major systems integrators and boutique consultancies will focus on productizing their data governance frameworks / methodologies while MDM software providers struggle to link upstream data governance processes with downstream MDM hubs. By 2011-12, all mega vendor MDM solutions will evolve from "passive aggressive data governance" mode to "active data governance" wherein they provide the capabilities to capture business rules which in turn are propagated into an MDM hub. This keynote will focus on a set of strategic planning assumptions facing IT organisations during 2010-11 and beyond by highlighting strategies for:
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PLENARY KEYNOTE: Implementing MDM Indexing in a Complex Environment Graeme Fullerton, Head of Enterprise Architecture, Electrocomponents plc Karen Leightell, Information Management Product Management, IBM Software Group Electrocomponents plc is a high service electronic, electrical and industrial distributor that supplies a wide range of products to customers who are typically research and development or maintenance engineers in business around the world. Electrocomponents operates companies in 27 countries under various trading brands such as RS Components, Radiospares, Radionics and Allied Electronics, and has distributor networks that cover a further 38 countries. In this session Electrocomponents will review how a MDM solution must underpin any multi-channel and product based growth plans of an organization. This will be set in the context of MDM's growing impact on enterprises both large and small, and how required MDM architectures and capability differ according to organizational and functional needs. This plenary keynote will provide both a strategy roadmap and a case study to demonstrate how MDM can help the business in:
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Wednesday
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PLENARY KEYNOTE: Process Data Management: The
Ultimate Goal Of Your MDM and Data Governance Efforts Rob Karel, Principal Analyst, Forrester Research Data management professionals drive master data management (MDM) strategies to ensure delivery of a single, trusted enterprise view of data to the business, but struggle to engage business stakeholders to support and participate in traditionally IT-driven data quality efforts. Business process management (BPM) professionals, on the other hand, understand the need for data but often give it lip service, doing little to take responsibility for ensuring data quality within their processes. This keynote will discuss how an effective data governance program can help organizations embrace Process Data Management best practices to deliver "one version of the truth" as a key foundation for business process transformation efforts. What you will learn:
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Wednesday
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KEYNOTE: Product Evaluation Criteria & Field Reports
for 'Top 15' MDM Solutions Master data is a critical asset that must be increasingly synchronized within and beyond the enterprise. During 2010-11, many large enterprises will focus on MDM by deploying a 3rd generation database-centric infrastructure to deliver a panoramic customer view across multiple channels, business lines, and heterogeneous IT environments. Other "type A" organizations will undertake phase two of their MDM programs to either go enterprise wide with a single master entity (customer, product, or supplier) or endeavor to go "multi-entity" by adding a second master data domain to the scope. This session will focus on the "why" and "how" of MDM technical evaluations for both scenarios by providing insight into:
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Wednesday
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PLENARY KEYNOTE: MDM relevance for Next Generation CRM As consumers, we would hope that the Golden Rule of "Do unto others as you would have others do unto you" is at the core of any organisation we do business with. Unfortunately, this does not always appear to be the case, not because these organisations don't want to, but because they don't have a full picture of the customer and its relationships. Knowing that strong relationships are a key success factor to retaining customers and therefore securing revenue, understand the customer potential influencing power is a must and with the advent of web 2.0 and social networks is becoming ever harder and complex. This is one of the reasons why Master Data Management (MDM) - which helps to provide organisations with a single, holistic and unified view of a customer (but not only) - is a foundational for Next Generation CRM. |
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