Conference Day 2 - 23 March 2011
| 08:00-08:45 | IAIDQ Community Meeting Walid el Abed, Founder President, Global Data Excellence |
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| 09:00-10:00 | PLENARY KEYNOTE |
The Key to MDM and Data Governance Success: It's Never Been
About the Data Rob Karel, Principal Analyst, Forrester Research |
| 10:00-10:30 | Break and Exhibits | |
| 10:30-11:30 | Keynote | Product Evaluation Criteria & Field Reports for 'Top 15' MDM
Solution Aaron Zornes, Founder & Chief Research Officer, The MDM Institute |
| 11:35-12:20 | Track 1 | Christopher Farnworth, Lead Information Architect, Lloyds Banking Group |
| Track 2 | EXPERTS PANEL: Best Practices in Master Data Governance Moderator: Aaron Zornes, Founder & Chief Research Officer, The MDM Institute Panel: Neil Storkey, Global BI Data Manager, British American Tobacco Denis Hamill, Information Architect, IT Strategy and Planning, Technology, National Australia Group Europe |
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| 12:20-13:50 | Lunch and Exhibits | |
| 13:50-14:35 | PLENARY KEYNOTE |
Vendor Expert Panel - "The Future of MDM and DG" Moderator: Aaron Zornes, Founder & Chief Research Officer, The MDM Institute Panel: David Corrigan, Program Director, InfoSphere MDM Product Strategy, IBM Software Group Pascal Laik, MDM Sales Director EMEA, Informatica Hardeep Gulati, VP Product Strategy, Oracle Aaron Mahimainathan, Senior Director, Platform Marketing, SAP |
| 14:40-15:25 | Track 1 | USER EXPERTS PANEL: Master Data Business & Technology Futures Moderator: Aaron Zornes, Founder & Chief Research Officer, The MDM Institute Panel: Nadim Bhatti, VP - Global Technology Data Engineering, Deutsche Bank Ian Pestell, Technical Director, Composite Software |
| Track 2 | Creating a Robust Master Data Program
Using Important Lessons Learnt Dileep Srinivasan, Assistant VP - CRM & Global MDM Practice, Cognizant Technology Solutions Steve Parry, MDM Practice Director, Cognizant Technology Solutions |
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| 15:25-15:55 | Break and Exhibits | |
| 15:55-16:40 | Track 1 | Applying Worldwide Data Governance for Global Alignment of Master Data Steve Gray, Director - Global Master Data Process Office, Unilever |
| Track 2 | BEST PRACTICES: Avoiding the MDM Consultancy
Money Pit Aaron Zornes, Founder & Chief Research Officer, The MDM Institute |
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| 16:40-17:00 | MDM Conference Close Aaron Zornes, Founder & Chief Research Officer, The MDM Institute |
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IAIDQ Community Meeting Walid el Abed, Founder President, Global Data Excellence
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PLENARY KEYNOTE: The Key to MDM and Data Governance Success: It's Never Been
About the Data Rob Karel, Principal Analyst, Forrester Research Today, enterprises swim in an endless ocean of business data used to power mission-critical business processes, executive decisions, corporate policies, and business rules. Many organizations kick off master data management (MDM) initiatives to cleanse and reconcile large volumes of incoming data and put large volumes of information into the proper context for business users. And many of these same organizations launch extensive business process management (BPM) initiatives to improve their mission-critical business processes. Yet most MDM and BPM efforts remain siloed, with limited - if any - collaboration or coordination across the two teams, opening both initiatives up to risk of potential failure. To minimize this risk, visionary BPM and MDM teams turn to process data management, which acknowledges the inherent connection between business process improvement and data quality. Instead of leaning on technology as the silver bullet, business process pros should first align organizational competencies, governance models, and shared accountability to improve coordination and collaboration across BPM and MDM projects and teams. This keynote will discuss how an effective data governance program can help organizations embrace Process Data Management best practices to deliver "one version of the truth" as a key foundation for business process transformation efforts by:
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| Wednesday 23 March 10:00-10:30 |
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| KEYNOTE: Product Evaluation Criteria & Field Reports for 'Top 15' MDM
Solutions Aaron Zornes, Founder & Chief Research Officer, The MDM Institute Evaluating MDM solutions is comparable to purchasing your first home - too many new variables, lack of transparency in the pricing, and high pressure sales tactics. On top of this flux, IT executives have to contend with the marketing dogma of ongoing "stack wars" amongst the mega vendors. To cope during 2011-12, most large enterprises will focus on MDM by deploying a 3rd generation database-centric hub to deliver a panoramic customer /citizen/supplier view across multiple channels, business lines, and heterogeneous IT environments. Other "type A" organizations will undertake phase two of their MDM programs to either go enterprise wide with a single master entity (customer, product, or supplier) or endeavor to go "multi-entity" by adding a second master data domain to the scope. This session will focus on the "why" and "how" of MDM technical evaluations for both scenarios by providing insight into:
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| 11:35-12:20 CONCURRENT SESSIONS |
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Applying MDM at Lloyds Banking Group Lloyds Bank have multiple MDM programmes -- with implementations in wholesale banking and one undergoing in the insurance/investment division. Customer centricity is key for the UK’s largest bank, as each of the multiple divisions has its own “single customer view” and the enterprise as a whole requires a “group-level” customer / party view. In this session, understand how LBG has adopted MDM to enabling this group - level view and also share in the lessons learnt in MDM and master data governance at Lloyds Banking Group. |
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EXPERTS PANEL: Best Practices in Master Data Governance Moderator: Aaron Zornes, Founder & Chief Research Officer, The MDM Institute Panel: Neil Storkey, Global BI Data Manager, British American Tobacco Denis Hamill, Information Architect, IT Strategy and Planning, Technology, National Australia Group Europe Data governance is vital to success of MDM projects - both initially and ongoing. During 2011-12, enterprises will increasingly mandate that "no MDM program be funded without the pre-requisite master data governance framework". "Proactive data governance" that includes entire master data lifecycle will increasingly be mandated as a core phase zero or phase one deliverable of most large-scale MDM projects. Given the substantial investment required for MDM programs, co-dependence/synergy of MDM and data governance must be given close scrutiny - not only to contain costs, but also to insure success. Beyond committees, councils and stewards, what is the real work to be done, who should do it and what is the impact if not done properly? This panel will focus the answers to such questions to help understand the relationship and dependencies between MDM and data governance by discussing:
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| Wednesday 23 March 12:20-13:50 |
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| Wednesday 23 March 13:50-14:35 |
PLENARY KEYNOTE: Vendor Expert Panel - "The Future of MDM and DG" Master reference data, business process management, social CRM, big data, enterprise content management -- where will the confluence of MDM and Data Governance be most impactful in providing business value to large enterprises? Semantic query/database, open source, crowdsourcing/wikis - what key technologies will enable the next generation of "game changing" business initiatives? We've gathered the leading minds from the leading vendors to debate these issues and more. Join us for an invigorating trip into the future as our panel of vendor executives share their views and prognosis on such key business and technology trends as:
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| 14:40-15:25 CONCURRENT SESSIONS |
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USER EXPERTS PANEL: Master Data Business & Technology Futures MDM and its cohort master data governance will clearly drive other IT strategic trends as well as be influenced by IT trends itself. What are the seismic business and technology trends that keep IT executives and software R&D teams awake at night? It's not too early to begin planning for the next generation of data integration - Data-as-a-Service, crowdsourcing, semantic query/database, etc. - and get overtaken by game-changing technology or more industrial nimble competition. What will the next generation of data integration platforms look like? ETL/MDM? BPM/MDM? MDM/BI or some other hybrids? Join us for an invigorating trip into the future as our panel of seasoned MDM professionals share their views and prognosis on such business and technology trends as:
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Creating a Robust Master Data Program
Using Important Lessons Learnt MDM initiatives can be highly effective but need to overcome perceptions of complexity and hesitation around cost and time to ROI. Combine this with the traditional challenges in establishing discipline and management around information, the recipe is right for a perfect storm. Among the many quick start solutions in Cognizant's arsenal, MDM-in-a-Box is widely recognized for its ability to lower costs and dramatically reduce implementation timelines; delivering greater business justification and support for ongoing MDM deployments. In this session, Mr. Srinivasan will talk about the three critical factors in establishing successful master data initiatives and will demonstrate these through a number of industry specific MDM-in-a-Box modules. The key critical factors that he will discuss are:
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| Wednesday 23 March 15:25-15:55 |
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Applying Worldwide Data Governance for Global Alignment of Master Data The global consumer packaged goods industry is fast-paced, competitive and constantly changing. Unilever stays close to customers, markets and trends through national Market and Sales Organisations and leverages economies of scale through the deployment of Global Brands, Procurement and Supply Chain processes. Naturally, these all depend upon up-to-date information to deliver efficient solutions. Loyal consumers that use Unilever's 400+ home, personal care and food brands every day rely on the availability of those brands. This "on shelf availability" is a cornerstone to brand loyalty and critical to the preservation and growth of Unilever's market share. To address this type of information need Unilever is creating a single Business Intelligence platform, this platform requires rigourous management and goverance of master data. Unilever's global data governance team faced a trio of challenges: an increasing number of global processes, expanded business outsourcing, and more service-based capabilities required by the business. The team had to determine how to evolve existing information architectures into the 'One Unilever' programme that provides fast, accurate, and useful information to the company's global and regional leadership. As a result, MDM-managed global master data at Unilever drives shipping and supply chain decisions to increase on shelf availability in Unilever's largest markets. Topics to be reviewed include:
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BEST PRACTICES: Avoiding the MDM Consultancy
Money Pit Aaron Zornes, Founder & Chief Research Officer, The MDM Institute The market for master data services (MDM and master data governance implementation, continuity and maintenance) will exceed 950 million GBP by 2012. Moreover, systems integrators (SIs) are essential to success of majority of such business initiatives, yet previously incumbent SIs usually are no longer so. In a recent MDM Institute survey of more than 75 such programs, SIs have been seen as essential to the success of the majority of MDM projects, yet previously incumbent SIs are becoming less dominant. Data Governance assistance from SIs will remain especially critical and problematic to the success of MDM programs during 2011-12 as organisations deal with a shortage of tools, experience, and tool expertise. Given the substantial investment businesses undertake with SI partners, the selection of the appropriate partner(s) must be given considerable scrutiny - not only to contain costs, but to insure success of these vital corporate MDM initiatives. This session includes findings from a year-long readiness assessment of more than 150 consultancies to provide a balanced view of:
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MDM CONFERENCE CLOSE |
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