Tutorials - 21 March 2011

08:30-09:30   Registration
09:30-17:00 Full-Day
Tutorial		 MDM 'Quick Start' Tutorial
Aaron Zornes, Founder & Chief Research Officer, The MDM Institute
09:30-17:00 Full-Day
Tutorial		 MDM Architectures - Scaling & Performance Scoping Workshop
Adam White, President, Global Data Competency

09:30-17:00
MDM 'Quick Start' Tutorial

Aaron Zornes Aaron Zornes
Founder & Chief Research Officer
The MDM Institute

Here's an excellent opportunity to improve your success as an enterprise/data/solutions architect or other IT professional embarking upon your first MDM initiative. During this fast-paced tutorial, you'll learn the best practices every IT professional must know to fast-track success and minimize risk. This is your pre-conference opportunity to ask the questions and set your own personalized agenda to maximize your MDM or data governance conference experience. Combining presentations, moderated discussions, and case studies, this power session's proven agenda is practical, personal, and uniquely tailored to the needs of the participants. The MDM Institute's chief research officer will share real world insights from surveys and discussions with over 1,200 MDM programs to provide guidance concerning:

  • Understanding the business value of key MDM solution strategic planning assumptions in a rapidly churning market -- multi-domain, data governance, hierarchy management, identity resolution, and more
  • Determining MDM platform evaluation criteria and weighting - architectures, data models, SOA, semantic models, etc.
  • Leveraging case studies as templates for "out of box" MDM strategizing - financial services, pharma, government, telecoms, and more

09:30-17:00
MDM Architectures - Scaling & Performance Scoping Workshop

Adam White Adam White
President
Global Data Competency

Enterprises often end up repeating mistakes of others when it concerns MDM implementation. Surprisingly, after initial deployment enterprises too often discover that the MDM platform chosen lacks the ability to support the enterprise going forward. And one of two paths is taken: (a) yet another but different MDM vendor is implemented; and/or (b) the same product is implemented considerably differently and now has two places in the enterprise architecture. Implementing MDM once is very expensive; implementing 2x is a huge waste of corporate resources. With foresight, a single implementation with correct configuration will support the organization and avoid these costs and pains. This workshop will provide the insights into key issues concerning the scaling and performance of the major MDM implementation styles (architectures) by discussing:

  • Understanding the pros and cons between:
    • Transactional (Source of Record)
    • Golden Record (Best Record)
    • hybrid (Transactional / Best Record)
    • Registry Style
  • Architecting to leverage functionality:
    • Batch vs. Real-Time (Near Real-Time):
    • How to manage keys across your enterprise
    • Supporting 360 View of Customer
    • Failures of your Implementing Architecture
  • Adjudicating the appropriate middleware to support the above considerations:
    • ETL vs. Transactional
    • Degree of Orchestration Needed
    • Your Key MDM Enabler