Conference Day 2 - 25 April 2012
| 08:00-08:45 | IAIDQ Meeting |
Building a Data Quality Community: IAIDQ Perspectives & Updates Piyush Malik, IAIDQ Director of Partnerships |
| 09:00-10:00 | PLENARY KEYNOTE |
The Data Governance Minefield Anwar Mirza, Financial Systems & Data Governance Director, TNT Express |
| 10:00-10:30 | Break and Exhibits | |
| 10:30-11:15 | MDM KEYNOTE |
Field Reports for
'Top 15' MDM & MDG Solutions Aaron Zornes, Founder & Chief Research Officer, The MDM Institute |
| DG KEYNOTE |
Show
Me the Money: The Importance of Stories When Making Data Governance Relevant
to the Business Peter Aiken, Founder, Data Blueprint |
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| 11:20-12:05 | Customer MDM | Improving Customer Analytics through MDM Andrew Hazelwood, Data Architect, CPP Group Plc |
| Product MDM | Return on Investment of Product Information for Multi-Channel MDM Benjamin Rund, Chief Marketing Officer, Heiler Software |
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| Master Data Governance |
Inter-Organization MDM - Pitfalls & Solutions Steven M. Gort, Teammanager Data Design, Dutch Tax Office |
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| DG Case Studies | Elizabeth Davis, Head, Information Quality Group, World Bank |
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| DG Best Practices | Checklists for
Assembling the Perfect Team Gwen Thomas, President, The Data Governance Institute |
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| 12:05-13:25 | Lunch and Exhibits | |
| 12:40-13:20 | Industry Innovation Session |
"Lean Data Governance Machine" Kiran Gill, Senior Strategic Consultant, Harte-Hanks Trillium Software Jon Asprey, Vice President, Strategic Consulting, Harte-Hanks Trillium Software |
| Industry Innovation Session |
The True Drivers of MDM Darren Peirce, CTO, Kalido |
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| 13:25-14:10 | PLENARY KEYNOTE |
Data Governance: Transforming Vodafone's Data Organisation Through MDM Robert Hawker, EVO Global Data Lead, Vodafone |
| 14:15-15:00 | Customer MDM | MDM as Foundation to Exceptional Customer Satisfaction Olivier de Compiègne, CRM/MDM Project Manager, Printemps Miguel Mesa, CRM Project Director, Printemps |
| Product MDM | Experts
Panel: Best Practices in MDM of Product Master Data |
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| Master Data Governance |
From Master Data Maintenance to Information
Governance Rolf Emmens, Manager – MDM, KPN Corporate Market bv Ron van Kints, Senior Director - IT Demand Finance & Global MDM, KPN Corporate Market bv |
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| DG Case Studies | Andrew Rigby, Information Architect, Rolls-Royce |
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| DG Best Practices | Golden Nominal – Creating a Single Record View Corinne Brazier, Force Records Manager, West Midlands Police |
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| 15:00-15:25 | Break and Exhibits | |
| 15:25-16:10 | Customer MDM | Avoiding the
MDM & MDG ‘Money Pit’ |
| Product MDM | Leveraging an Enterprise Data Warehouse
Project to Deliver Enterprise MDM Phil May, Head of Management Information, Royal Mail Duncan Slater, Manager, Accenture Information Management Services, Accenture |
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| Master Data Governance |
MDM for
Customer Centricity Ian Lottering, MDM Practice Leader, Consology |
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| DG Case Studies | Gill Moore, Director, Master Data Management Judy Losty, Business Lead, Data Stewardship and Governance, GlaxoSmithKline |
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| DG Best Practices | Defining a
Governance Model for Managing Business Semantics Geert Van Grootel, Senior Researcher, Flemish Government Jan Henderyckx, Managing Partner, Envizion |
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| 16:15-17:00 | Customer MDM | Laying A
Foundation for Enterprise MDM Andrew Schulze, Global Data Architect, Royal Dutch Shell Duncan Slater, Manager, Accenture Information Management Services, Accenture |
| Product MDM | MDM in a
Complex Environment Christoph Balduck, Service Area Manager MDM & DQ, Volvo IT |
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| Master Data Governance |
Data
Governance & Reference Data Management for the Large Enterprise Tron Erik Jønmyr, Head of BI Architecture and Design, DNB ASA Morten Ilaug, Managing Consultant, Capgemini |
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| DG Case Studies | Alar Krist, Enterprise Information Architect, Swedbank |
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| DG Best Practices | Practical Ways to Measure and Report Return-on-Investment for Your Governance Activities Pablo Riboldi, Solution Manager Information Governance & Quality, LDS Church |
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| 17:00-17:10 | Event
Close Gwen Thomas, President, The Data Governance Institute Aaron Zornes, Founder & Chief Research Officer, The MDM Institute |
Wednesday |
IAIDQ Meeting - Building a Data Quality Community: IAIDQ Perspectives & Updates Piyush Malik, IAIDQ Director of Partnerships IAIDQ has been engaged in spreading the data quality message and building strong communities of data quality practitioners across the world since 2004. While expansion through increased events, services and activities for its members was key to its growth in its first 5 years, globalization and deepening partnerships and support of the Information Quality profession though launch of IQCP certification and education program has been the hallmark of last few years. IAIDQ leaders will share a brief review of past year’s accomplishments and outline the 2012 strategy including expansion in Europe and Asia Pacific region through formation of local country based chapters. All conference attendees are invited to attend, network and mingle with IAIDQ officials and members to share experiences and learn how it will help you in your data quality programs. Also check out the possibilities to win prizes while providing ideas and inputs for future plans of this global non-profit professional industry association. |
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| 09:00–10:00 PLENARY KEYNOTE | ||||||||||||
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The Data Governance Minefield Anwar Mirza, Financial Systems & Data Governance Director, TNT Express
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The Data Governance Minefield Anwar Mirza, Financial Systems & Data Governance Director, TNT Express As Data Governance becomes more recognised, deciphering the jargon and structuring it for C-level management is a necessary but daunting task. Company issues, programme scope, business case preparation and a host of other problems create obstacles to make you wonder what to tackle first. As you become more familiar with the terminology, a plethora of consulting partners and software solutions claim to be able to solve whatever it is you need. This keynote gives insight into the road ahead and gives food for thought to novices, experienced professionals, vendors and consultancies to lay a roadmap for the minefield and help each other along the journey. This session will give a perspective on how to:
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| Wednesday 25 April 10:00–10:30 |
Break and Exhibits | |||||||||||
| 10:30–11:15 KEYNOTES> | ||||||||||||
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Field Reports for
'Top 15' MDM & MDG Solutions Aaron Zornes, Founder & Chief Research Officer, The MDM Institute Evaluating MDM and MDG solutions is comparable to purchasing your first home – too many new variables, lack of transparency in the pricing, and high pressure sales tactics. On top of this flux, IT executives have to contend with the marketing dogma of ongoing “stack wars” amongst the mega vendors and the dogmatic “we are the world” viewpoints of both MDM and BPM vendors. To cope during 2012, many large enterprises will increasingly mandate a unified approach to both data and process architecture/design/management tools. This session will focus on the "why" and "how" of MDM, BPM, and MDG technical evaluations by providing insight into:
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Wednesday
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Show
Me the Money: The Importance of Stories When Making Data Governance Relevant
to the Business Peter Aiken, Founder, Data Blueprint Whether your organization calls them "toe-stubbs," "lessons learned," or "data horror stories," these are the best means of motivating organizations to begin governing their most important asset collection. A number of stories are presented and delegates will learn how these stories were operationalized in a number of ways that help organizations realize the importance of governing their data and implement data governance. |
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| 11:20–12:05 CONCURRENT SESSIONS |
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Improving Customer Analytics through MDM Andrew Hazelwood, Data Architect, CPP Group Plc CPP Group Plc (CPP) is an international life assistance business operating across 15 geographical markets with more than 200 business partners worldwide. CPP provides products that help consumers cope with the anxieties and complexities of modern life. Consumers are increasingly reliant on their payment cards and mobile phones and want to protect what is important to them. The loss or disruption of these life essentials can be inconvenient and stressful. CPP has implemented an MDM hub to consolidate 11 million customer details across 200 business partners. In this case study, CPP highlights the challenges and pitfalls associated with a green-field MDM implementation, in addition to detailing the data quality work-streams that were initiated during and after the original project. The ongoing MDM roadmap is also explained, including data warehouse integration and business data ownership. CPP explains how they’ve used DataFlux technology to control and understand their incoming customer data, build a single customer view and get better analytics as a result. Delegates attending this session will learn how CPP generated master records, amalgamating data from disparate sources to achieve the following results: an immediate saving of £500K, a 10% uplift in conversion rates for telephony-based campaigns, and an additional £24K revenue due to data improvements (during one project alone). Key findings to be shared in this case study include:
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Return on Investment of Product Information for Multi-Channel MDM Benjamin Rund, Chief Marketing Officer, Heiler Software Customer loyalty is rapidly decreasing in the era of Google. Today, “shop everywhere” not only represents the customer’s ability to buy anywhere in the context of a multi-channel buying experience, but it also represents the increasing level of temptation that customers are being faced with to buy from other vendors. This growing problem affects a majority of retailers today. The results of a 2012 international PIM study shows a significant return on investment (ROI) from an enterprise Product Information Management (PIM) solution is possible within the framework of an organistion's multi-channel commerce strategy. Over 300 retailers and manufacturers from 17 countries participated in this extensive study which established benchmarks on how international retailers and manufacturers can optimize their business model, revenues and costs with PIM. Among the benefits of multi-channel MDM established in the study include: (1) time to market in e-commerce, (2) higher margins, and (3) conversion rates as well as cost savings when bringing onboard new suppliers. This session will provide insights gained from the 2012 study which organisations can use today in applying MDM principles:
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Inter-Organization MDM - Pitfalls & Solutions Steven M. Gort, Teammanager Data Design, Dutch Tax Office For sharing data, the Dutch Government has set up a system of Base Registries. This has enabled both cost savings and a reduction in administration. According to the European Interoperability Framework (EIF), Base Registries are authentic sources of information under the control of a public administration. Examples include registries of persons, vehicles, companies, licences, VAT numbers, locations, buildings, roads, etc. The EIF recommends public administrations to make their authentic sources of information available to others while implementing access and control mechanisms to ensure security and privacy in accordance with the relevant legislation. This session illustrates issues with the application of Base Registries within the Dutch Tax Office. Examples mentioned are: shift in purpose(s) of using data, optimization for local use, governance, infrastructure and homonyms vs synonyms regarding address information. |
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Wednesday
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A Data
Governance Story of Suspense, Courage, Mystery, a Cast of Many, Heroism,
Success, Leadership, Disillusionment, and, in the end, Realism Elizabeth Davis, Head, Information Quality Group, World Bank Real life story of the role of data governance in extensive organizational change:
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Checklists for
Assembling the Perfect Team Gwen Thomas, President, The Data Governance Institute Data and Information Governance programs are expected to address complicated, boundary-spanning issues. A single issue can impact (and be impacted by) multiple processes, data flows, and technologies. No single individual can ever be expected to bring deep expertise to all facets of any problem. Rather, program managers are expected to assemble teams that together possess the requisite mix of hard and soft skills, experience, knowledge, and perspectives. This session introduces the six most common governance processes and details the skills, knowledge, and perspectives needed to address each one. Attendees will leave with:
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| Wednesday 25 April 12:05–13:25 |
Lunch & Exhibits |
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| 12:40–13:20 INDUSTRY INNOVATION SESSIONS | ||||||||||||
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"Lean Data Governance Machine" The perfect synergy between the Lean principles and the core principles of Data Governance is undeniable. Much like the core ideals of Data Governance, the five principles of Lean enable your business to implement a philosophy that will become embedded into your organisations' culture. Lean and Data Governance ideologies drive the business to work towards the corporate strategy. The business is driven to consistently review processes and ensure that the end user is getting value from the service. Effective implementation of Lean Data Governance allows the business to grow into a robust yet flexible entity which is powered by a central hub - the "Lean Data Governance machine". We will discuss how your business can benefit from adopting fundamental aspects of Lean and data Governance and how this will impact you. |
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Wednesday
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The True Drivers of MDM Your business teams have both the knowledge and most timely opportunity to create or update master data used in key business processes. Yet until recently, many organizations and software vendors have focused on deploying back-end, IT-driven data synchronization hubs to align operational system data. This approach perpetuates the notion that IT owns the data management problem. This session will focus on how some organizations have driven toward a better solution – providing the true knowledge experts with easy tools and efficient processes to enable them to take a lead role in managing your most strategic data assets. This session will explore:
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| 13:25–14:10 PLENARY KEYNOTE | ||||||||||||
Wednesday |
Data Governance: Transforming Vodafone's Data Organisation Through MDM Hear about the data programme within Vodafone's global transformation programme: benefits achieved, challenges faced, tools used and future objectives. Learn why 340 million customers worldwide in more than 20 countries depend on Vodafone to communicate. Understand that a successful data organisation requires a balance between efficient processes and overall data quality. |
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| 14:15–15:00 CONCURRENT SESSIONS |
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MDM as Foundation to Exceptional Customer Satisfaction Olivier de Compiègne, CRM/MDM Project Manager, Printemps Miguel Mesa, CRM Project Director, Printemps Established in 1865, Printemps is France’s flagship retail department store. Based in Paris, Printemps offers its customers a huge selection of high quality branded products. This session will explain how Printemps has planned its Global Customer Strategy with the aim to achieving a “single view of customer” (SCV) to drive business benefit and ultimately increase customer satisfaction. Printemps’ strategy relies upon MDM as the foundation. This case study provides details surrounding the business case for the SCV project – right through to the implementation details around design. The presentation will also include details around processes and implementation that have been key in reaching their final objective of a personalized offering and an outstanding customer service to increase overall sales and satisfaction. Specific topics include lessons learned and the change management required to successfully implement MDM:
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Wednesday
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Experts
Panel: Best Practices in MDM of Product Master Data Moderator: Aaron Zornes, The MDM Institute Panellists: Jacob du Toit, BBC Worldwide Sean Sinclair, Travis Perkins Anton Langeler, O'Neill Enterprises continue to expand the scope and discover new complexities as they seek a "single view" of product data. What starts out as an organization's master product data soon becomes a complex PIM (product information management) program spanning other domains and use cases (such as enterprise architecture, analytical MDM, and new product introduction (NPI) or product lifecycle management (PLM). Additionally, many organizations are continue to struggle with how MDM of product data relates to ERP, CRM, data warehouse, and other master data initiatives. The end result is that MDM of product data quickly becomes more complex and challenging for even type “A” IT organizations. This panel of experts has already navigated these certain of these journeys and will share their experience in:
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From Master Data Maintenance to Information
Governance Rolf Emmens, Manager – MDM, KPN Corporate Market bv Ron van Kints, Senior Director - IT Demand Finance & Global MDM, KPN Corporate Market bv KPN is the leading provider of Telecommunications and IT services in the Netherlands, serving customers with wired and wireless telephony, internet and television. KPN Corporate Market (formerly Getronics) is a part of KPN and provides global ICT services and is a market leader in Benelux in the field of infrastructure and network-related IT solutions. In the business model of KPN Corporate Market where margins are under pressure (IT, commodity, cloud, economy), master data is well known to be a prerequisite for effective data in business operations (transactional data) and therefore a prerequisite for reporting and information-based decision making – we have to know and we have to have efficient operations. Information used for decision making and/or to direct, guide or manage the company will therefore impact both Data Governance as master data maintenance (the relationship works both ways). High quality (master) data, however, on its own does not have any value if it isn’t processed adequately – from master data to transactional data and from transactional data to reporting; both on an ad-hoc and on a repetitive basis. “Proactive MDM” (characterized by faultless, efficient, consistent, inline with operations and reporting requirements) is the foundation for “Managerial MDM” (ensuring effective use of master data to support managerial processes). Clearly, MDM and Data Governance should be organized to at least represent the demand function from a company’s (financial) management perspective. This case study session will put MDM and Data Governance into the context of managerial decision making by discussing these timely topics:
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Delivering
Timely, Trusted and Relevant Data across the Enterprise Andrew Rigby, Information Architect, Rolls-Royce Rolls-Royce, a world-leading provider of integrated power systems and services for use on land, at sea and in the air, has established a strong position in global markets - civil aerospace, defence aerospace, marine and energy and nuclear. It is not just Rolls-Royce’s brand that has been treated as an asset to help them become one of the largest manufacturers in the UK/World today. Rolls-Royce see its enterprise wide data as an asset that cannot be ignored in helping it reach its future objectives and surpass customers’ expectations. Rolls-Royce recognizes that quality is at the core of everything it does and as a global company, active in 50 countries 'To be Trusted to Deliver Excellence’ by its customers will come through an effective data quality and governance strategy and program. Hear how Rolls-Royce -
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Golden Nominal – Creating a Single Record View Corinne Brazier, Force Records Manager, West Midlands Police Many organisations have multiple legacy or silo systems that mean information about the same individuals could be recorded in various different systems. Using their Data Warehouse, West Midlands Police have aggregated this information into one 'Golden Record' through their viewing system that displays information from their data warehouse. Due to different information recording practices and numerous data quality issues, West Midlands Police have been able to highlight many additional records within Golden Records that users would not have been able to find in any other way. This presentation talks about the background to the issues, some of the problems that have been experienced, how the Golden Record was set up using DataFlux technology and some of the success that has been achieved.
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| Wednesday 25 April 15:00-15:25 |
Break and Exhibits | |||||||||||
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Avoiding the
MDM & MDG ‘Money Pit’ Aaron Zornes, Founder & Chief Research Officer, The MDM Institute Given the substantial investment that enterprises undertake with SI partners, the selection of the appropriate partner(s) must be given considerable scrutiny - not only to contain costs, but to insure success of these vital corporate MDM and MDG initiatives. Implementation partners such as systems integrators and specialist consultancies are more important than ever – not just because of the services : software ratio for such projects (universally ascribed as approaching 4:1) but precisely because of an ongoing severe shortage of experienced MDM and MDG professionals. In a recent MDM Institute survey of more than 275 such programs, systems integrators (SIs) have been seen as essential to the success of the majority of MDM and MDG projects, yet previously incumbent SIs are becoming less dominant. Expert assistance from SIs will remain especially critical and problematic to the success of MDM programs during 2012-13 as organisations deal with a shortage of tools, experience, and tool expertise. This session includes findings from a year-long readiness assessment of more than 75 leading consultancies to provide a balanced view of:
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Wednesday
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Leveraging an Enterprise Data Warehouse
Project to Deliver Enterprise MDM Phil May, Head of Management Information, Royal Mail Duncan Slater, Manager, Accenture Information Management Services, Accenture In June 2010, Royal Mail embarked on a supply chain Enterprise Data Warehouse project with the first release of the reporting solution launched to 150 analysts and 1000 business users in April 2011. In the same month, the MDM governance solution was released which enabled “Location” master data, integral to the success of the data warehouse, to be managed via an automated best practice business process. MDM was delivered using an agile methodology in three releases, each focused on a specific functionality in order to manage the master data in a holistic way. The first release covered data definitions, bringing all the data together in one place, the second added data governance workflows, the last release added the ability to connect with additional source systems as well as "intelligent matching" capabilities. Insights which delegates will take away from this session include:
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MDM for
Customer Centricity Ian Lottering, MDM Practice Leader, Consology Mobile phone networks dominate Africa's telecommunications markets, providing around 90% of all subscriber connections. The subscriber base is still growing at around 30% per year across the continent. Oracle’s Universal Customer Master (UCM) is providing the foundation for one of Africa’s largest Telcos to move towards customer centricity with the key driver being a Unified View of customers to enable better customer segmentation and differentiation to combat churn and increase ARPU (average revenue per user). Due to the federated nature of customer information across multiple business units and legacy systems, cohesion must exist not just on a technology level, but also within the larger enterprise information organization. Without this cohesion and harmonisation provided by MDM, enterprise information architecture processes will fail to identify the entities, and benefits, in mastering. This session will provide highlights of this multi-year program by discussing lessons learnt in:
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Flexible Data
Stewardship in a Large and Diverse Pharmaceutical
Organisation Gill Moore, Director, Master Data Management Judy Losty, Business Lead, Data Stewardship and Governance, GlaxoSmithKline GlaxoSmithKline is one of the world’s leading research-based pharmaceutical and healthcare companies. We have a challenging and inspiring mission to improve the quality of human life by enabling people to do more, feel better and live longer. With a firm foundation in science, we discover, develop, manufacture and distribute prescription medicines, vaccines and consumer healthcare products. Headquartered in the UK with major business operations in the US, we employ more than 99,000 people in 120 countries The data generated within the Research and Development function can vary from the high volume early screening data, to complex manufacturing methods or multinational clinical trial data. We are a regulated industry and therefore our data is of good quality for the purpose for which it was collected. Our challenge is to connect up the data across the organisation to generate even more value from it. This presentation will focus on the data stewardship communities and accountabilities that we have been building within our business community to support this. We will
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Wednesday
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Defining a
Governance Model for Managing Business Semantics Geert Van Grootel, Senior Researcher, Flemish Government Jan Henderyckx, Managing Partner, Envizion In order to manage the business semantics we are dealing with both internal and external references. During this presentation we will present an novel approach to break down the problem into the 3 related and fundamental aspects of managing the business semantics and a corresponding governance model.
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Laying A
Foundation for Enterprise MDM Andrew Schulze, Global Data Architect, Royal Dutch Shell Duncan Slater, Manager, Accenture Information Management Services, Accenture The Shell Group is in the process of deploying an Enterprise MDM Service. The intention is, over time, to consolidate differing master Reference Data Management (RDM) practices and tools in the various Shell business units across the globe. Shell began this journey in January 2010 via a steering committee of architects and business representatives from the major business groups that met weekly to discuss the business requirements for MDM at Shell. Given the enterprise scope of this endeavour, a team of on and off-shore resources rigorously tested the full range of MDM functionality of the short listed MDM products (SAP MDM and Microsoft Master Data Services) as well as the ability to integrate with Shell’s standard tools for workflow, data quality, messaging, web services and data integration. Delegates will take away from this session key lessons learned such as:
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MDM in a
Complex Environment Christoph Balduck, Service Area Manager MDM & DQ, Volvo IT Volvo IT is a wholly-owned subsidiary of AB Volvo providing IT services via its 5,000+ employees. A selection of Volvo IT's customers includes the Volvo Group, the Ford-owned Volvo Car Corporation, other global industrial companies, and the City of Stockholm. This case study will provide insights into both MDM best practices, as well as “master data as a service”. In addition to discussing how to sell an MDM project, this session will also show how to evolve from customer MDM to multi-domain MDM (including tool selection). Last but not least the presentation will highlight the use of master data in a complex organization where master data inheritance and hierarchical MDM plays a major role. This session will provide insights into delivering MDM in a complex environment by discussing:
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Data
Governance & Reference Data Management for the Large Enterprise Tron Erik Jønmyr, Head of BI Architecture and Design, DNB ASA Morten Ilaug, Managing Consultant, Capgemini DNB ASA (formerly DnB NOR ASA) is Norway's largest financial services group with total combined assets of NOK 2076 billion. It is also one of the world's foremost shipping banks and a major international player in the energy sector. In 2011, DNB initiated a program that will help the bank move from a silo-driven business and IT organization to becoming “ONE – Group” and "One IT". The reference data management program has focused on establishing an enterprise master for classifications and necessary data governance routines. The solution is based on IBM’s new asset "RDM - Reference Data Management", which has been developed in close collaboration between IBM and DNB. This presentation will describe the challenges dealing with poor data quality from a silo-based organization and also discuss how DNB has been able to get synergies across the organization by creating a master for classifications. In addition to lessons learned from the project and how the program will develop in the future, topics to be discussed include:
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Business
Information Model and Data Governance at Swedbank - a Methodology Case Study Alar Krist, Enterprise Information Architect, Swedbank Swedbank Group as an international company needs a holistic corporate view of common business information. A main best practice to ensure this generic requirement is to build and use a Unified Business Information Model. The main drivers using unified BIM in Swedbank are reducing cost of Master Data Management and Data Integration. This session will cover the key aspects a method - "How to build Business Information Model (BIM)" Swedbank BIM consists of three main components which supplements and validates each other:
Main topics of this session are:
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Practical Ways to Measure and Report Return-on-Investment for Your Governance Activities Pablo Riboldi, Solution Manager Information Governance & Quality, LDS Church One of the challenges all Information Governance programs face is to demonstrate their business value. Whether you are in a for-profit, non-profit, or governmental organization; whether you are just starting or are well-established sooner or later questions will be raised about the value proposition of Information Governance to your organization. We know that we need to show some sort of ROI. But how do we do this? This presentation is designed to teach you practical ways to calculate your program’s ROI considering issues such as:
Come ready to ask your questions and learn. |
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