Keynotes 24 & 25 April 2012
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Tuesday 24 April
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Keynote Outline In today’s competitive and fast-changing business environment, most companies won’t differentiate for long purely on the uniqueness of their products and services – no matter how good. The quality of the customer experience - and resulting satisfaction – is the primary driver for repeat business across most industries. The effectiveness of mission-critical, customer-facing business processes in areas such as customer service, order management, direct marketing, and account management directly influence and impact customer satisfaction and all the resulting benefits: retention, loyalty, and ultimately an increased share of wallet. This session will discuss best practices derived from Forrester’s research in MDM and business process management (BPM) which business process professionals and their data management colleagues can embrace:
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Tuesday 24 April
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Keynote Outline Virtualization is not a new concept in the world of IT. Memory, storage and network virtualization have been around for some time. And now it’s time for data virtualization. The essence of data virtualization is the decoupling of the applications from their data sources, leading to more flexible architectures. Data virtualization can be deployed in a wide range of projects, ranging from data warehouse systems, via service oriented architectures to integration projects. But data virtualization is not just a technology, it also has an impact on how we think about information management, data governance and MDM. In this keynote Rick van der Lans will explain how data virtualization will revolutionise those topics. |
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Tuesday 24 April
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Keynote Outline Enterprise-level “governance” that spans both data and process is increasingly a key requirement put forth by IT executive management. While “master data management” (MDM) purports to span the entire master data lifecycle (creation, cleansing, harmonizing, archiving, ...), “business process management” (BPM) claims to dominate the same for the business process lifecycle. Such dogma makes it extremely difficult to execute either MDM or BPM to their full potential … which calls for yet another IT discipline via “master data governance” (MDG) to unify these two worlds to overcome both organisational and technical issues. Through 2012, mega vendors such as IBM, Informatica, Oracle and SAP intend to deliver such MDG capabilities, yet their singleminded/vendor-centric offerings thwart the notion of heterogeneous data and process integration. Concurrently, best-of-breed and niche vendors look to exploit this vacuum (cross-mega vendor governance) yet are stymied by lack of resources and market traction. Meanwhile, both major systems integrators and boutique consultancies will focus on productizing their governance frameworks/methodologies. This keynote will focus on a set of strategic planning assumptions concerning MDM, BPM, and MDG as well as upcoming new dimensions facing organizations during 2012-13 such as “big data” and “social CRM”. The session’s main focus will be on providing direction and insights into new factorials of the “MDM + BPM = MDG” equation by discussing:
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Tuesday 24 April
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Keynote Outline "Between conception and creation,” the poet T.S. Eliot once observed, “there falls the shadow.” So it is with Data Governance. Sure, we’ve talked to business managers about the need for data governance. We’ve defined it and explained the components. We may have tried convincing them to sponsor our data governance initiative. But do executives really understand the business value enough to support and fund it? In this session noted author and consultant Jill Dyché will talk about making the pitch for data governance. She’ll discuss what works in propelling data governance forward with business people, colouring in actual company examples of data governance adoption and executive support. And she’ll talk about when the pitch falls flat, making sure you learn from the failures of the early adopters and position data governance the right way, the first time. What You Will Learn:
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Wednesday 25 April
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Keynote Outline As Data Governance becomes more recognised, deciphering the jargon and structuring it for C-level management is a necessary but daunting task. Company issues, programme scope, business case preparation and a host of other problems create obstacles to make you wonder what to tackle first. As you become more familiar with the terminology, a plethora of consulting partners and software solutions claim to be able to solve whatever it is you need. This keynote gives insight into the road ahead and gives food for thought to novices, experienced professionals, vendors and consultancies to lay a roadmap for the minefield and help each other along the journey. This session will give a perspective on how to:
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Wednesday 25 April
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Keynote Outline Whether your organization calls them "toe-stubbs," "lessons learned," or "data horror stories," these are the best means of motivating organizations to begin governing their most important asset collection. A number of stories are presented and delegates will learn how these stories were operationalized in a number of ways that help organizations realize the importance of governing their data and implement data governance. |
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Wednesday 25 April
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Keynote Outline Evaluating MDM and MDG solutions is comparable to purchasing your first home – too many new variables, lack of transparency in the pricing, and high pressure sales tactics. On top of this flux, IT executives have to contend with the marketing dogma of ongoing “stack wars” amongst the mega vendors and the dogmatic “we are the world” viewpoints of both MDM and BPM vendors. To cope during 2012, many large enterprises will increasingly mandate a unified approach to both data and process architecture/design/management tools. This session will focus on the "why" and "how" of MDM, BPM, and MDG technical evaluations by providing insight into:
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Wednesday 25 April
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Keynote Outline Hear about the data programme within Vodafone's global transformation programme: benefits achieved, challenges faced, tools used and future objectives. Learn why 340 million customers worldwide in more than 20 countries depend on Vodafone to communicate. Understand that a successful data organisation requires a balance between efficient processes and overall data quality. |
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